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NHS Choices: the test films

Advertising, Music Video / Film

Posted by Creative Review, 15 September 2009, 15:47    Permalink    Comments (23)

Back in March we announced the shortlist for our competition to create films on health issues for the NHS. Each of the shortlisted entrants has now made their test film...

NHS Choices and CR gave readers the chance to develop a new animated character/s to communicate vital public health messages. The chosen entrant will be given a six month contract to develop his or her concept and put it into action.

We initially asked for storyboards and character sketches from which a shortlist of five was chosen in March. Those five were then each given £3000 to make a test film. And here they are:

First up, The Tokkels by The Brothers McLeod:

Next, Modern Martin by Naomi Zahl

And, certainly the most left-field, Bone Dog by Boram Lee:

It's In You by Wolfgang Matzl:

And, finally, Bob and Brenda by Ian Ball:

From these, a final winner will be chosen who will be awarded a six-month contract by NHS Choices to develop their concept and put it into action. More background info here

23 Comments

It's in you and Modern Martin put a smile on my face. Bone Dog was like a children's book tale.
nirav patel
2009-09-15 20:35:25

I think we can all agree that there have been some great animations created here - I myself am very impressed! One of the main things that these adverts will lead to is capturing the attention of many thousands of people who otherwise would not pay attention to the usually rather tedious and monochromatic approach of the usual NHS adverts. Adding in humour is a great way to grab people's attention, and I think these adverts will do just that!
Oliver Newth
2009-09-15 22:55:24

LOVING Modern Martin. Very, very impressive. I choked on my Cheerios at the iDad mug. Little things.
Fran
2009-09-16 08:36:17

Some great animations that will really help to raise awareness. Its great to see CR encouraging its readers to get creative and work on challenging issues such as health.
Web Design
2009-09-16 09:03:52

My daughter likes the Tokkels by The Brothers.. so the Tokkels have it.
I'm doing a photography job for the NHS tomorrow, poor pay but no waiting time!
Bip
Bip Mistry
2009-09-16 09:37:00

My favourite by a long long long way is the tokkels.

Really hope that wins.
Thomas
2009-09-16 13:03:22

tokkels definately! nice, short and simple message x
dave
2009-09-16 18:39:59

Modern Martin left me smiling too. I liked the range of characters and the cinematic references, and the more you watch it, the more you discover. Mr Martin gets my vote.
Lucy Morris
2009-09-17 16:27:44

the tokkels! short, funny, clear, beautiful.
marghe
2009-09-17 18:32:44

Bob and Brenda is clearly the most clear and funny option here.
Mark
2009-09-18 11:54:24

Love the Tokkels - a great visual gag but I wonder if they could find equally funny visuals for the series? Bob and Brenda has great styling and the comedy in the message is spot on. Very engaging!
Glen McBeth
2009-09-18 15:08:22

Love the The Tokkels, hope it wins!
Steff
2009-09-18 16:11:21

we love The Tokkels!
Emily
2009-09-18 19:15:07

Kinda like the surreal quality of bone dog, maybe with a different voice over...
Adam
2009-09-21 11:54:29

my favorite is bonedog animation, others have no style and it doesn't make me paying attention. we've seen those kind of animation everywhere, but bonedog is very funny and catching eyes!
Linda
2009-09-21 20:32:48

too many things going on in modern martin..I think I would go for Bone dog! simple message and adorable character!
Mikiko Onuki
2009-09-22 10:36:46

The tokkels, apart from their name, wins hands down. short ,concise and fun. Others whilst good ideas too long and tedious.
John
2009-09-23 13:21:13

Loved Modern Martin! I thought there was enough in it to go back for several views and discover more every time. Great film!
Matt Howe
2009-09-24 11:12:24

i love love love love bone dog! its the most unique and fresh one out of all these animations!!!!
Harriet
2009-09-24 14:37:43

martin was the most professional with much thought as to the brief - the one that will appeal to the widest generational audience - which is the point. It also has the most potential in that the characters can be developed for future directed campaigns. There seems to be lot more creativity and scope to come from the animator of Martin. The others -whilst charming- seems rather limited in comparison.
daniel pal
2009-09-28 19:06:56

It has to be Bone Dog. Has to be.
Christopher
2009-09-29 10:38:55

Oh how public information films have come along, compare them to some of these beauties...http://www.nationalarchives.gov.uk/films/view_all_films.htm
claire
2009-10-03 12:29:05

everytime I see Modern Martin, I find more to it. Its very professional and a solid and worthwhile piece of work.
angel
2009-10-09 21:00:30

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