42 Comments

Not sure I completely get it, but then again, when did a drumming Gorilla, or musical bouncing eyebrows ever make sense when advertising chocolate. Not as memorable as the other efforts mind.
Mat Dolphin
2010-04-09 17:40:17

I hated that eyebrows one so much it hurt. It actually made me want to NOT buy Cadburys. Annoying children doing annoying things rarely entices me to buy products; unless those products will prevent those children from doing the things that are annoying me.

Then again I wasn't a massive fan of the Gorilla ad and didn't really get the trucks one ... at all. Gorilla one was at least a little gigglesome the first 2 times I watched it.

This for me is a welcome change, it's creative and magical and actually about chocolate; rather than someone just saying "Let's create something that's intentionally very odd and stick the cadbury logo at the end so people can go into work and say the word 'random' more than they already do".
n
2010-04-09 17:50:19

The Charlatans should be laughing all the way to the bank then-better them than Phil Collins. Maybe time for something different now?
SL
2010-04-09 18:23:35

I really like this. Agree with above that it's ACTUALLY ABOUT CHOCOLATE and not just something funny with a pack shot stuffed on the end. I loved the gorilla and eyebrows for entertainment, but this is a really fun way of showing chocolate that sticks out a mile on TV. Nice one.
JB
2010-04-09 20:30:18

Love it! Its fun and makes me want chocolate. Is it Charlatans? Didn't realise ha ha.
GrettaC
2010-04-09 20:34:30

like this: it's ACTUALLY ABOUT CHOCOLATE lol
gavinsan
2010-04-10 02:31:09

Didn't like this one at all, looks like the concept came from a brain storming session in a first year degree course, gorilla and eyebrows got people talking about a product that had been stagnent on the shelves for years. With this I see chocolate 'twirl' around (maybe it would of worked better for that bar) and switch off, the choice of music style is wrong for the idea of 'mixing', a few days earlier and I'd of thought this an April fools.
Simon
2010-04-10 09:00:42

Where is the magic?
It's...yes it's normal advertising.
What a pity.
Emilio
2010-04-10 13:58:43

Maybe the charmer should start using cheese in the new Kadbury products?
Stephen
2010-04-10 14:44:19

I like it and I disagree with Simon - yes Gorilla and Eyebrows got people talking about a 'stagnant product' but people also get bored with being shown stuff nothing to do with what they are buying. For me as a consumer this reminds me of why Dairy Milk is different (got milk in it) and makes me feel good about the chocolate itself. Way way better than 99.9% of other ads on TV.
Sally
2010-04-10 17:11:00

As ever, the bitchy comments come out when someone does a good ad. Emilio - 'normal advertising'? Hardly. Wish more 'normal' ads were as fun to watch. Simon - 'first year degree course' ad? So what? Most first year degree course ideas are better than most ads that get made.
JoshC
2010-04-10 17:17:09

I have to say this was fairly disappointing.

The Gorilla short had a sort of magic to it — it had tangible emotion. I thought Eyebrows was frankly creepy. This is just going further down the hole of ridiculousness, and I'm not liking the ride anymore. I mean really, twirling blobs of melted chocolate? Is it supposed to be funny? It feels more like a minute of vapid visual entertainment at best.

Then again, maybe I'm just missing the whole point.
Colin
2010-04-12 21:11:33

Why does an ad for chocolate have to be about chocolate? You all sound like a bunch of creative zapping clients. Christ!

Yeah people got bored with Gorilla, but that's the nature of our content driven culture - dig out what's new, enjoy it for 30 seconds then move on. Gorilla was immensely original. Those airport trucks weren't great and eyebrows was Ok.

This is and ad about chocolate showing a man making chocolate - WOW! Superb. I think this is the worst to date. I was impressed with the extremely brave and imaginative approach Caburys have adopted lately. This seems almost apologetic. The track really doesn't fit with the piece either.

Maybe there'll be a facebook-iphone app-augmented-3D-downloadable-widgety thing that will allow us to charm a whole range of foods. Then we can post them on our profile. Or something. What would I know, I'm 27 and clearly out of touch.
Matt
2010-04-13 00:41:48

Rubbish.
Squinty
2010-04-13 07:08:27

I have to to say its a good advert, its all about chocolate, what the ad is portraying is that it has the goodness of milk, its a shame that UK's great chocolate company is going over to the states (Kraft). When i here Cadburys i associate that with chocolate, when i here Kraft i associate that with with cheese, lets hope that Kraft keep up the great tasting standards as Cadbury did.
Vim
2010-04-13 09:25:07

The first time i saw this advert I wasn't impressed, but thought it might be a grower. Watching it again, I'm still not impressed.

An interesting point has been raised from a few people - a chocolate advert being about the creation of chocolate. I don't think this advert works anywhere near its potential, if this is what fallon were going for. A successful campaign that focuses on the creation of its product is that of coca-cola - where we see a coke bottle going through a world within a vending machine (W+K Amsterdam?!) - this brought to life the process and everything they supposedly put into making it.

This cadbury's ad is weak (or seems weak) when compared to the previous ads - its a bit like a sitcom that runs for one more season but then struggles for originality, when really it would have been better stopping at its peak. Cadbury's needs a new direction if this is whats going to be produced from now on. I don't think this ad ruins the work thats been done, but from a creative point of view it's not to the sort of standards of originality we've come to expect.
Dave
2010-04-13 11:07:58

People need to get over Gorilla. This is a good ad that should be compared to other ads on TV, that are 99.99 dursge, and not Gorilla. Nothing is going to be as original as that. Cadbury obviously want to tell the consumers about the actual chocolate and this does it in an imaginative and fun way. Think you'll find people at home and not ad wankers with chips on their shoulders will enjoy this prob more than the other Cadbury ads.
GraceK
2010-04-13 11:43:45

It's just not as good as a cat standing up.
djm
2010-04-13 13:09:33

OMG! chocolate. LOL
Simon
2010-04-13 13:21:27

Liquid Shite Charmer more like.
Lemon
2010-04-13 13:28:47

Clearly a homage to the infamous YouTube classic Pepsi & Mentos. Nicely done - kept me watching.
The Art Of Animals
2010-04-13 13:40:11

Like this.
JumboOrange
2010-04-13 14:04:06

Slightly better than average idea, averagely executed. Whether you loved or hated Gorilla (i loved it) it was a hit online and got people talking because it was so out there, i can't really see anyone getting excited about this. Maybe that's because we've come to expect entertainment from Cadbury and this is just... an ad.
Ed
2010-04-13 15:31:27

Oh dear. The heavy hand of the planner/researcher has hit hard here. What set out to be a great campaign is slowly getting whittled away by the ordinary. Ask yourselves a couple of questions: will it get your kids/mum/granny talking about it? Answer; I doubt it. Will it keep planners/researchers in jobs? Answer: probably (sadly). Execution is average to poor. Idea likewise. Next.
matt
2010-04-13 17:10:03

Matt: disagree with you. How can you call this average when compared to the rubbish that this industry currently churns out? I certainly don't see this ad as 'ordinary' despite it lacking the WTF surprise of Gorilla or eyebrows. Agree with GraceK that its pointless comparing this to gorilla. As an ad about DAIRY MILK CHOCOLATE, its done in a fun and creative manner. And I wouldn't be surprised if kids/mums/grannys prefer it to gorilla BECAUSE it's about the magic of the bar and not randomness with a logo shoved on the end.
Gary
2010-04-13 17:48:45

Dunno what people are moaning about. Its great.
JD
2010-04-13 19:15:48

Clever? Better than...who cares. I have to take my hat off here and say that without putting too fine a point on it, this steaming pile of film represents the enemy of good advertising at it's lamest, steamiest worst. this ad stinks. It is advertising by committee and by a hand-wringing director by the looks of it - i.e. the director / noodgie creatives (I use that term loosely) thinking the actor has to give us a little 'eye-brow raise' and so on.. I mean, PLEASE. Come on people..and who the devil are these people writing comments up here in defense of this dross? Certainly no-one I know, have worked with, or respect. "Ooooohh, the masses will looove it" you think. Really? I say wake up to the abominable patronizing, pandering noodges who approved this ad, and urge them to remember that the 'people out there' aren't as stupid as you think. By the looks of it they're actually smarter than you are. I'll go one step further and say that ads as shamelessly base as this offend me in that they condescend in the way that all bad advertising does - they appeal to the lowest common denominator. Anyway, why worry folks... it'll be out of our minds and out of conversation within 6 months. Except in reference to being a cautionary tale
Spike
2010-04-13 19:54:15

Advertising just took a step back.
Sad.
Matt
2010-04-13 21:07:18

I do miss the times when Traktor would deliver their marvelously entertaining gems.
Stefano Moro
2010-04-13 21:50:04

Spike - a typical frustrated creative letting off steam on ad blogs by slagging off good work. Chill out. It's just an ad. Why don't you focus your anger into doing something that can better it? The enemy of good advertising? Not really. There are far far worse things out there. And the fact that half the people love and and the other hate it means its doing something right. I
Bazmachine
2010-04-13 22:32:02

BEST ONE YET.
Adlover
2010-04-14 09:07:31

I think this is tops. Its just a bit of fun about chocolate. But then I'm not a crazy creative with a wacky name like 'Spike' so then what do I know?
Gemma
2010-04-14 09:09:18

I'm not going to comment on this ad, but have to say...My. Some people really have chips on their shoulders on these blogs. Hilarious that 'Matt' has been on this comments section 3 separate times to voice his angry opinion. Take it you work at McCanns? We should all be celebrating good work and just staying quiet on shit work. Am sure most creatives on here haven't done anything good themeselves...
MonsieurTopper77
2010-04-14 09:18:10

Yeah, but Monsieur Topper. its creative REVIEW innit.
DB
2010-04-14 10:42:21

Perhaps in this vast global society there is maybe more than one person called Matt? I've only posted once:

Matt
2010-04-13 00:41:48

I don't think people are reacting so strongly due to chips on their shoulders, but out of sheer disappointment. It's not as awful as people are making out, but it's simply forgettable. And making the point that most people on here haven't done anything as good is irrelevant. This is a Cadburys TV ad and we've come to expect a lot from those. Quite simply this doesn't deliver.
Matt
2010-04-14 13:05:57

Alright Matt. Am sure you're not the same Matt as Matt, despite posting 4 times, each time within minutes of each other. I do agree that its not the same callibre of Gorilla but that's not a valid reason to say is forgettable or shit. As an ad in its own right its a good 'un. I have just watched an ad break on TV full of ads so bad they make me want to jump out of a window, so when an ad comes along that's well made and entertaining you've got to say fair play. Its hard enough to get out a spot that's even 30% good nowadays.
MonsieurTopper77
2010-04-14 13:30:17

It's not very creative, is it?

Methinks the client has had too much say. I doubt an agency like Fallon would have thought this was the most engaging, exciting and innovative idea for the brand at concept stage. It's ended up being quite literal and flat. Nowhere near as inventive as it could have been.
barnesbq
2010-04-14 16:06:18

Have to agree with the majority of the above comments. After the success and originality of their previous ads this is pretty bland, however lets face it it's still better than the majority of ads out there!
Adam Web Design
2010-04-14 17:30:31

I like the music - it's fun and loudish, and, above all, tips a hat to the inherent foolishness of the spot, and of the pseudo-scientist-mixer-charmer. I also like the thoughtful head cock as Mister Charm checks the bowls, his finger making the edges sing. It's a good silly kid moment. Too bad the pay-off isn't better; I felt led to expect something more out of that giant liquid ball spinning in the air. It's definitely less interesting advertising than Gorilla, but, as the forum seems to settle out on, better than most of the dreck out there.
bruce
2010-04-14 21:22:54

anyone remember the racing cars?
stereodeluxe
2010-04-15 16:10:16

This feels like a client idea. It does tick all the boxes for showing the "USP" and would be on strategy but it just seems to lack that stand out factor. Having seen this advert being passed around the blogs few seem to really recall it even moments after viewing it.

As someone else said here - it lacks magic.
Hello You Creatives
2010-04-21 17:36:29

Don't think it lacks magic at all. Think its very magical. Its about chocolate being mixed together in a magical way. How is that not magical. First Cadbury ad that has made me want to eat chocolate.
Daisy
2010-04-21 17:41:50

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