32 Comments

Underwhelming.
Shaun Tollerton
2010-04-16 12:31:15

I like them fits in make.believe campaign reflects imagination which what they are trying to sell.
The direction of the football ad is superb nothing like Zidane but it works.
Matthew Smith
2010-04-16 12:37:36

I like the football more than the second one - both fit with their strap line nicely though. Not entirely sure they had to go as far as child aspiration, i think we all still want to be rock stars and footballers deep down!
JamesLacey
2010-04-16 12:46:30

Substituted Fallon in the second half, now 1-0 down...
richard
2010-04-16 15:11:11

Basic... No inspiration at all. Sorry
dipyadeep
2010-04-16 15:23:19

zzzzzzzzzzzzzzzzzzzzzzzzzzzz.....etc
Euan
2010-04-16 15:47:26

TV for kids? Very confusing.
newman
2010-04-16 15:59:06

TV for kids? Very confusing.
newman
2010-04-16 16:00:23

Oh dear. Even the usually great Frank Budgen has struggled to turn these limp scripts into something very average.
adrian Fitzsimon
2010-04-16 16:19:13

My wife certainly wouldn't enjoy watching that child spit (big pet hate), that'd put her reet off.
Either way, I'm completely lost on the connection between kids, especially of this particular age, and expensive tv's.
Trebor
2010-04-16 16:25:26

Bring back fallon! Totally underwhelming! I cant quite get my head round it, it just seems like a way of blowing a budget, get some kids playing football, imagine they are playing infront of a crowd. Done!
Chris
2010-04-16 16:41:30

Kinda Boring
A
A
2010-04-16 17:10:54

Oh my.
Sentimental rubbish.
Backward step for advertising.
Would have been good in the 80's.
jailbait
2010-04-16 17:37:25

Easy. Very easy insight of the tagline/slogan.
Nikolay Vanchev
2010-04-16 21:46:45

Utter rubbish. Bring back Patten, Martin-Cruz & Fallon. Look what's happended to Sony since they left. When will Sony realise that Ben Moore and anomoly is a bad combination for business?
JA
2010-04-17 09:12:01

Agree with the comments here, very weak! Can't knock the visual, but as my old tutor used to say, 'you can't polish a turd'. Conceptually poor, the connection was tenuous. The fallon ads are already iconic, no way this will be remembered next month, let alone the next decade.
David
2010-04-17 19:30:43

So why did they leave Fallon?
Joseph Nanni
2010-04-17 21:47:12

How can you not love the football advert? You might understand advertising but to understand this advert you have to understand football. Children want to be footballers, not advertising executives and to say this advert will not br remembered is crazy.
sam
2010-04-19 00:09:33

Image reliving the greatest games? I've been watching videos from old football games for years. I wasn't alive in '66 but i've seen the game. Very poor effort.
wallet
2010-04-19 07:48:58

Agree with Sam. Sony needs to connect with consumers not just the ad industry. Fallon do some great work but there most recent stuff for Sony wasn't cutting it. Have no idea who all these other people mentioned are but can't see why Sony would want to stick with anyone responsible for the most recent previous work when it was so unbelievably average.
owen
2010-04-19 12:12:26

it's simple, it communicates a message, it's a bit ". . .and?"
Anys
2010-04-19 17:26:55

I really liked the football vid and it made me smile. I don't think everything needs to be clever for the sake of it and I thought it worked well.
Logo Design Monster
2010-04-20 13:20:21

what a huge step back.
loads of money spent on cliched visuals
shame
nick
2010-04-20 13:35:23

Should judge them on the digital integration work, which is why, in the main part, they were chosen.

As for this - stunningly disappointing. Must make Fallon feel a whole lot cheerier.
Mac
2010-04-20 13:59:51

Imagine what Fallon could have done with these briefs? Lots of hard work in the production. Less in the conception. Not bouncing balls, exploding tower blocks, bunnies, or anything memorable at all really. Please can someone shoot the client who chose to leave Fallon.
Chris
2010-04-20 15:53:51

Unfair for Fallon.Anomaly=Big sleep
alex
2010-04-21 11:03:31

I'd agree with majority of posts here claiming fallon did a more inspiration job on Sony briefs.

Saying that, I really do love the football ad. I did get an 'i've seen this before' feeling when i watched it, but nonetheless it is well shot ad with a clear message. Visually it's just not innovative enough...which is what we've come to expect.

Lets hope Anomaly are just warming up.
Dave - Website Design Essex
2010-04-21 13:42:35

Anomaly are still seem to be in that starting stage with a lot of their clients, still establishing what they can do, it seems that at the moment they're testing the waters.
Hello You Creatives
2010-04-21 17:30:50

These two ads are so hopelessly underwhelming. Consumers deserve so much better than this. The football ad makes me want to sleep, the rockstar ad is eerily reminiscent of mini-pops from the 80's which was dodgy in every way. Weak!
Monique
2010-04-21 22:49:58

Surely if you're looking to establish yourself, you want be producing brilliant ideas - rather than well shot, 'seen it before' type ads?
Chris
2010-05-05 13:48:15

Makes you think doesnt it.. If you all think you could do better, why arent you all working on the top ad briefs in London? Or are you all 'small shots' who really dont have anything better to do than slag people off? [deleted by moderator]
L
2012-01-31 16:39:00

Yup...Lowest common denominator!

Shame. Nothing wrong with the product.

But that was some truly uninspired Scheiße.

Was it a really crap brief?

Spineless suit?

Targeting shift to get rid of old stock as they do?

Or, no one could give a c*@p because TV is in it's last death throws?

Possibly all of the above.
Curator
2012-01-31 17:20:46

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