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Mildred, the amazing surfing sheep

Advertising, Digital

Posted by Patrick Burgoyne, 28 April 2010, 16:41    Permalink    Comments (15)

Meet Mildred, the amazing surfing sheep, spokesbeast for Cornish surfwear brand Finisterre (motto 'Doing clever things with wool')

Mildred is a Bowmont –- a rare breed of British sheep that Finisterre has been attempting to revive in order to reduce its reliance on imported Merino wool for its clothing. Ernest Capbert, who is in charge of marketing for the company says "We're all surfers, we've got sheep and so we've taught one of our Bowmonts to glide"...

More info about Finisterre and the Bowmont here. The ad was produced with DLKW.

15 Comments

Is it me, or is there something a little bit disturbing about three men playing with a sheep! Especially the shot of the guy stood behind it whilst getting it on to the board.
LC
2010-04-29 08:34:50


No LC.

I think this is a great fun ad, I like it!
Youssef Sarhan
2010-04-29 09:49:08


I really want that to be real
James Nelson
2010-04-29 10:19:58


This video makes me seriously SERIOUSLY happy
Rebecca
2010-04-29 10:29:27


Oh, the wonders of modern technology.
Victoria
2010-04-29 10:37:30


I nearly choked to death watching this! Hilarious, and so cute.
Nathanael Boehm
2010-04-29 12:59:07


Mildred's big smile says it all!
Michele van Gobes
2010-04-30 00:30:24


Brilliantly edited.
Next week, Mildred goes snowboarding.
Lewis
2010-04-30 15:57:52


looks fake to me - still fun though!
mike
2010-04-30 16:42:07


Impressive, looking forward to shaving company giving a badger a short back and sides.
rustybeard
2010-04-30 17:12:27


Mildred, the Gidget of Cornwall. Well done and really made my day.

Jodie Lutz
Jodie
2010-04-30 20:18:54


I'm totally for intergender relationships between sheep and humans.
Elias
2010-05-03 10:55:51


Thats a baaaa...d ad! (Sorry couldn't resist!)
Ian
2010-05-09 22:47:19


I really don't get this ad, to me its just another example of a half baked idea with a bit of crappy CGI thrown at it. If your going to claim to have an "amazing sheep" show us a real sheep, example that springs to mind is LCD sheep which featured a lot of hard work with amazing results.
This is just lazy wool + surfwear = CGI surfing sheep (hilarious)
Howie
2010-05-21 15:48:20


Rather concerned aboout this. Can see the sheep vocalising at one point - suggests she is stressed. The bspeed with which she runs off the board/away from the sea once she reaches dry land indicates how happy she is to get away from the scary experience. Hope animal welfare organisations are looking into this.....



Jules
Jules Hobson
2010-05-24 12:39:00


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