CR Blog
Nadav Kander shoots for St John Ambulance
Posted by Eliza Williams, 16 April 2010, 13:11 Permalink Comments (7)

BBH commissioned Nadav Kander to create the photographs for this new campaign for St John Ambulance, the charity's first major campaign for 15 years.

The campaign emphasises the importance of everyone attaining basic first aid skills, by citing examples where they could save a life. The portraits show the faces of individuals that initially look to be sleeping. In fact, the text explains that each person has died in a situation where first aid could have saved them: the text next to the image explains what happened.

As part of the campaign, St John Ambulance has created an iPhone App that gives potentially life-saving advice. A free pocket-sized guide featuring first aid skills can also be downloaded from sja.org.uk.
Credits:
Agency: BBH
Creative directors: Alex Grieves, Adrian Rossi
Creatives: Victoria Daltry, Will Bingham
Photographer: Nadav Kandar
Designer: Rich Kennedy
Typographer: Dave Wakefield
7 Comments
I have been a fan of Nadav's work since the late 80's when I started as an assistant photographer. His images are as always, superb and should benefit the campaign immensely. Good to see the return of real photography!
2010-04-16 16:25:47
he is good this Kandar chap isn't he? (i say jealousy!)
2010-04-16 19:49:16
I really hope the campaign is a success and agree that the excellent photography will certainly help.
2010-04-20 13:07:47
They have a religious feel to them almost- very calm and beautiful. Are the people really dead?
2010-04-20 14:14:45
There's an eerie sense of calmness in the portraits enhanced by the simple execution, the powerful juxtaposition on seeing logotype and notes hits hard... bravo.
2010-04-20 14:30:32
These photographs are beautiful and scary to look at. Who could have had such an idea?!
2010-04-27 07:44:55
Are these people really dead - does anyone know? I can't seem to find an answer anywhere. I'm thinking that surely they can't be?
2010-05-17 00:15:37
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