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Philips Parallel Lines Films

Advertising, Music Video / Film

Posted by Eliza Williams, 7 April 2010, 12:55    Permalink    Comments (17)

Darkroom, directed by Johnny Hardstaff

In DDB London's new campaign for Philips, five RSA directors create a series of short films all using the same script.

The unusual campaign, which follows the much-admired Philips Carousel work, sees DDB London collaborate with RSA to create a series of films that aim to emphasise Philips' cinematic qualities. Six lines of dialogue were written by DDB and five directors (Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim) have turned them into five very different films.

Jun and the Hidden Skies, directed by Hi-Sim

El Secreto de Mateo, by Greg Fay

 

The Gift, by Erik Rinsch

 

The Hunt, by Jake Scott

All the films are viewable in hi-def at philips.com/cinema.

The campaign is being promoted to film bloggers via a series of ´╗┐bespoke boxes representing each of the five films. PR agency Ketchum OneVoice commissioned design studio Blast to create the boxes. Each box contains exclusive items relating to one of the five Parallel Lines shorts, including a clue to one of the lines of dialogue, a letter from Ridley Scott and stills from the films.

Darkroom box with contents below:

 

ElSecreto box and contents

Gift box

Jun box

And the Hunt box

 

 

 

Credits for Philips Parallel Lines campaign:

Agency: DDB London/DDB Worldwide
Chief Creative Officer: Neil Dawson
Copywriter: Sam Oliver
Art director: Shishir Patel
Production company: RSA Films
Executive producers: Kai-Lu Hsiung, Caspar Delaney
Directors: Greg Fay, Johnny Hardstaff, Hi-Sim, Carl Erik Rinsch, Jake Scott
Digital agency: Tribal DDB Amsterdam
Digital production company: Unit9

17 Comments

hope Johnny Hardstaff's was a hommage to Blade Runner, its a bit to similar to be otherwise
now look at for a proper Enhance video http://www.youtube.com/watch?v=Vxq9yj2pVWk Enhance section 4B........ THERE IS A REFLECTION!!
Vic
2010-04-07 18:31:32


I absolutely adore the bunny in the second vid. LOL! So cute! :P
Amy
2010-04-08 00:58:20


Nice arse on number 1
Not me mum
2010-04-08 17:44:47


STUNNING - Love the Jonny Hardstaff film. Yes it references Blade Runner film (and more!), but wonderfully. This is a thrilling ad and a great short film! They teased me and they actually delivered! Go figure.
Monique
2010-04-08 17:53:19


The Gift, by Erik Rinsch was amazing
Aaron M
2010-04-08 18:32:05


Brilliant idea, getting so many different film outta same words. Animation my favourite
Tom
2010-04-09 14:01:49


despite loving the gift after seeing it a few days ago, El Secreto de Mateo blew me away with it's magic and social commentry, emotionally amazing :)
Anthony
2010-04-09 14:30:07


Number One is 60% Ridley Scott, 40% Terry Gilliam.
Mickrock
2010-04-09 15:02:12


Hardstaff eh? Very cleverly made violence-against-women sexism. Ironic and referential. Well done.
michael munday
2010-04-09 15:43:36


i liked Hardstaff's attempt but I think the gift was the clincher for me, I would like a cat android of my own!
Claire
2010-04-09 20:53:51


All are excellent and it's good to see such a variety of creative interpretation on the same and script; also nice to see hunters getting what they deserve.
Roger Mann
2010-04-10 12:20:38


I think Santo did the same thing for Clarin, a newspaper that valued the different points of view, a while ago.
The project was called "My left eye". This is done with much more money.

http://www.youtube.com/watch?v=c4A8CrXs5Yc
Roberto
2010-04-12 15:04:15


Umm ... Does anyone remember BMW Films from 2001?

Parallel Lines is very nice, but it is nothing new ... apart from using the same dialogue. BMW Films "The Hire" was much much better.

More here:
http://iboy.posterous.com/parallel-lines-39
George Nimeh
2010-05-06 09:55:26


I can see why a few of them felt very like Bladerunner. The Unicorn line made me think of it instantly and that was before watching any of the films.
Bob
2010-05-26 23:32:49


These are fantastic examples of branded content. Would be interesting to know how they have been evaluated in terms of how they reflect on the brand and whether people would be more inclined to purchase a 21:9 TV
Andrew Canter
2010-05-27 17:21:39


http://www.youtube.com/watch?v=zJyK_Gj9i2c
The first teaser of the short film "Night of the Alchemist," which will shortly be submitted to the contest "Philips Parallel Lines".
To follow the news of the project : http://www.lanuitdelalchimiste.com
Matt
2010-06-08 15:56:34


Hi to everyone!

I invite you to take a look on our work "WORDLESS" is a unfortunately very common thing that happens today in many parts of the world.
A common place in the minds of all who suffer. A common place in the eyes of the audience
Hope you like it and think.

http://tiny.cc/WORDLESS

Best wishes & saludos!

Ferran Brooks

"WORDLESS"
Ferran Brooks
2010-08-19 22:06:53


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