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Posted by Patrick Burgoyne, 23 August 2010, 9:35    Permalink    Comments (19)

Those working in or visiting central London recently may have noticed the newly-redecorated Wardour News in Soho.

To help promote Creative Review, we funded the redecoration of the shop front and the addition of a new blind.

Before anyone accuses us of 'ripping off' our idea from Wallpaper* or Monocle, both of whom have also given central London newsagents similar treatments recently, this kind of thing has been standard practice for magazines for years: Wardour News was previously done out in the red and white of Cosmopolitan, for example.

What has changed, though, is the importance of such activities. As well as being hit by the rise of the internet, magazine newsstand sales, particularly small titles such as ours, have also felt the knock-on effect of changes in retail. Finding the title, even in central London, is now much harder as fewer shops see value in devoting large amounts of space to magazines. The closure of Borders, especially the Oxford Street branch, hit the smaller magazines in particular very hard. It's a vicious circle – sales drop, so shops give them less space, so sales drop further.

Which all means that sticking our logo on the front of a newsagent in an area where a high proportion of our readers work and visit has practical as well as promotional value.



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19 Comments

The best bit is that it's opposite Princi. Mmmmm Princi …
Daniel
2010-08-23 11:29:18

Very nice. How long is the contract?
Andrew
2010-08-23 11:55:33

Dang. You beat me too it. I've been drafting a post about the steady decline of the local newsagent (and new non trad modes of distribution) for linefeed all week. Will have to get a wriggle on if I wanna catch the zeitgeist. :)
Bojkowski
2010-08-23 11:56:50

Looks superb, will you be doing any more?
James Kirkup
2010-08-23 12:13:02

Creative Review coming out of the closet, in Soho no less!
Daniel Brown
2010-08-23 13:08:31

Lovely execution (tho I'd expect nothing less!).
Gary
2010-08-23 13:35:00

@ Andrew
It's for four years. Glad you like it.

@ Daniel
Yes, Princi, mmmmmm indeed

When it first went up we were a bit concerned because the logo wasn't centred properly on the blind and we thought it might have to be re-done. Then we found out that it hadn't been wound it all the way down. Problem solved. Lesson learned.
CR PatrickBurgoyne
2010-08-24 11:18:51

It looks absolutely great - can you come and do this to my local kiosk in Paphos please?
Abi
2010-08-24 11:45:58

I was in 'The hip' pub at the time so technically i'm in the shot...sort of.
Crayonfire
2010-08-24 11:58:23

Lovely. Not what you'd normally expect above a newsagent window - classy!
Pixel Air Web Design
2010-08-24 16:10:51

I concur… it's pure class. Can't go wrong in black and white.
And it's at the right lean so no chance of those dubious pigeons making it a central pit stop.
claire
2010-08-25 10:16:51

Princi PIzza mmmmmmmmmmmm
stu
2010-08-25 12:11:37

I love the way you wrote this article, it's honest and humble and too right! We love creative review so we want you to do well! Pure class- monochrome, retro font. Love it :)
user@arts.ac.uk
2010-08-25 17:32:43

Creative Review- marvellous!
Simple and classic - marvellous!
Princi -mmm mmm marvellous!
ThePaperGeek
2010-08-26 12:30:28

Practical and economical, like it.
Arti Masri
2010-08-26 17:19:25

I saw this the other day and wondered what it was all about!
Becs
2010-08-27 15:43:32

I know a couple of old newsagents in Western Road, Brighton, where this would go down a storm. Loads of us read you down here by the sea so book a day trip and get on it!
Sam
2010-09-06 00:20:08

Is that a different cut of the logotype? Looks different.
Kay
2010-09-14 15:28:00

Buying the CR and go to the Princi!!
I'd like to do it but I'm not in Londonㅠ_ㅠ
I want to go back to London...
osharejyo
2010-10-15 15:54:15

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