F Scott Fitzgerald anniversary editions

Penguin Classics is set to publish a set of six new editions of F Scott Fitzgerald’s work later this year, designed by Coralie Bickford-Smith

Penguin Classics is set to publish a set of six new editions of F Scott Fitzgerald’s work later this year, designed by Coralie Bickford-Smith…

The new hardback editions will publish on 4 November, to coincide with the 70th anniversary of the writer’s death on 21 December 1940. Scott Fitzgerald died in Hollywood, California aged just 44.

Designed by Coralie Bickford-Smith, a senior cover designer at Penguin, the new editions aim to reflect, she says, “the elegance and glamour of the Art Deco period [and a] sense of ornate detail fused with the modernist aesthetic of mechanical repetition.”

This is a particularly handsome series, complete with gold, silver and bronze-foiled Jazz Age patterns, and each book feels great in the hand. Bickford-Smith has also incorporated a detachable bookmark into each edition, on the inside-back of the dust jacket (above). The typeface used throughout is Penumbra Serif.

The six books in the series are The Beautiful and Damned; Flapper and Philosophers: The Collected Short Stories of F Scott Fitzgerald; The Great Gatsby; The Last Tycoon; Tender is the Night; and This Side of Paradise.

The new series is available to pre-order from penguin.co.uk.

  • caleb


  • Mei

    those are real pretty and would decorate any bookshelf very nicely!! Practical and pretty (=

  • Sandro

    Anyone know the typeface?

  • Mark Sinclair

    I’ll check with Coralie – good question.

  • http://eustondoyoucopy.com/ Johnny

    These are fabulous editions and worth buying for the design alone. And if they encourage people to revisit Fitzgerald, even better. His best work is about the sadness beneath such a glamorous time, so the covers work brilliantly with the text too. I’m sure he’d have approved!

  • Mark Sinclair

    Typeface is Penumbra Serif (updated above)

  • nojackla

    Editions like this is why digital books will never really replace actual books.

  • Ike

    wrapping novels in wallpaper is pretty similar to what we used to do with our school books

  • Stefan Leszczuk

    But what’s the text typeface?

  • Mike Ehling

    I’d rather get a complete set of Fitzgerald in the Library of America, but I haven’t bothered getting the first volume (1920–22) because LoA doesn’t have a complete set yet. What’s the copyright status at this point on Fitzgerald? Maybe these Penguin editions will prompt LoA to finish up Fitzgerald, especially if everything’s becoming public domain.

  • pete

    Who designed this? The Sales department or the Design Department. First rule of sales in publishing – If you need a sure seller, splash a bit of Gold, Silver or Bronze on the cover. It’ll run out the shop door.

  • JW

    Pete, you’re totally wrong, first rule of sales in publishing is spend as little as possible, sell as many as you can. The sales and marketing departments hate spending money on foils, embossing, etc…

  • C Peake

    What paper stock is used, a great cover and binding is all very well but if the text is printed on the usual uncoated stock, like some limited editions are, then you might as well order an ebook.
    If publishers are going to compete with eBooks in the future then they need to think quality paper as well as quality binding. I would be happy to pay more for such a book.

  • http://www.chrishannah.co.uk Chris Hannah

    Beautiful. Sophisticated. Good enough to eat.

  • http://www.jameshutcheson.co.uk James Hutcheson

    Excellent work as usual from Coralie Bickford-Smith.

  • Sarah Coleman

    These are breathtakingly lovely. I take my hat off to Coralie!

  • emily

    JW is very correct. Pete I think your thinking to hard, I think they look really simple and very striking. Now I’m thinking too hard.

  • giorgio

    ok step one … now let’s move to the more exciting solutions?

  • alan herron

    I think these are delightful and anyone who doesn’t needs their bumps feeling

  • http://www.mecob.org mecob

    Beautiful. Coralie’s done it again.

  • http://twitter.com/jamesfenton James Fenton

    Beautifull stuff – That is all!

  • Fleetstreet

    Will they be available in the US? Some very lovely recent Penguin Classic editions are not unfortunately.

  • http://www.cookiecreative.net Graphic Design Manchester

    Now this is nice.

  • Bob

    I think the designs are okay but completely, and I mean completely, derivative. I read an interesting interview with Ian Brody in a friend’s CR recently and this particular piece of work perfectly illustrates his view that there is no exciting or original work being created by today’s designers.

    I agree with Giorgios’ comment “ok step one … now let’s move to the more exciting solutions”.

  • http://www.pickle-design.co.uk pickle design

    Derivative they may be, but I love the Tender is the Night cover greatly


    I can’t find these on http://us.penguingroup.com :(