Hackney-based design studio, Here, has collaborated with a cabinet maker, an engraver and a calligrapher to create the packaging for The Balvenie Forty – a limited edition, single malt Scotch whisky, matured for 40 years in sherry casks and refill hogsheads…
Taking The Belvenie‘s commitment to craftsmanship (this particular whisky was created by malt master David Stewart) as its inspiration, Here commissioned leading calligrapher, Peter Horridge, to create the certificate of authenticity that accompanies each of the limited edition’s 150 bottles of whisky. Horridge also handwrote the details on each of the 150 bottle labels.
Here and the team at The Balvenie also commissioned Scottish craftsman Sam Chinnery to produce a circular oak box which references the coopered construction of whisky casks and, as a finishing touch, they commissioned Chinnery’s father to hand-engrave the number 40 on each individual box.
“Our intention with all of our design for The Balvenie is to engage and collaborate with amazing British craftsmen,” explains Here creative partner Mark Paton. “It’s always a pleasure to listen and learn from someone who has spent their life honing and refining their craft – whether they’re a malt master or a cabinet maker.”
A batch of only 150 hand numbered bottles of The Balvenie Forty will be available at exclusive travel retail outlets in the world’s leading airports, from July 2010 – priced at a cool £2,500.