Five new typefaces from Conqueror
I have a distant memory of my father holding up a sheet of paper to the light and showing me a watermark for the first time - I must have been about six. But I still remember the watermark - it was for Conqueror paper.
Now the long established paper range is having a bit of a relaunch aimed at printers and designers, and to promote this, its manufacturer Arjowiggins has not only commissioned a batch of attractive marketing materials full of illustrations by Seb Lester, photography by Thomas Brown and artwork by Tsang Kin-Wah – but it has also commissioned five new Conqueror typefaces designed by Jean François Porchez of French foundry Typofonderie.
Here's a look at the typefaces and the promotional brochures and, even more unusually, some web films hosted on YouTube that support the Conqueror relaunch campaign – and which carry the strapline: "It's not what you say... it's how you say it".
Introducing AW Conqueror Sans:
Below is AW Conqueror Didot:
AW Conqueror Inline:
and AW Conqueror Carved:
Carved comes in various layers allowing designers to use all of them together or just one or two layers at a time:
All of the five typefaces are available to download for free from conqueror.com – the idea being that Conqueror provides a portfolio of tools (as well as paper) for designers to use.
The paper range itself has grown to include a new range made from Bamboo - which is fast growing and renewable; a selection of Print Excellence papers within the Wove and Bamboo ranges which guarantee faster drying times than the other papers and handles well complicated and creative prints and patterns; plus there's a whole heap of new colours available in the Conqueror family of papers.
Here are those YouTube films I mentioned earlier, created by Reflex Group:
For more details about the Conqueror paper range – and to find out how to download the typefaces detailed above, visit conqueror.com
love it, great typefaces, look forward to using them!
This is great. I love the take on Didot. Can't wait to try it!
Thanks for this!
Wow something new will certainly use them
Altogether excellent. Classic shapes, evident usability and in the videos shades of Peter Garbriel's 'Sledgehammer'. All quite wonderful
Those OpenType alternates are pretty sweet. Thanks for sharing.
Doesn't work (IE7 & Firefox)
@Marcel, works fine here.
Great idea - nice to see a paper manufacturer delivering something a bit different from the usual eye candy.
The fonts look pretty good, although i'm not keen on the films.
They [paper merchants] don't send us these nice things any more... I remember when a rep would pop in and show us the papers... Even take us to lunch.. but I'm talking way way back.
Those fonts look rather handsome. Why is it that academic writing still has to retain the ugliness of Times New Roman when smoother, clearer fonts are available?
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com (75)|
|Brilliantly funny new ad from Canal+ (2)|
|Unpacking Packaging (2)|
|Ads of the Week (8)|
|The £25 logo (155)|
|Björk's Vulnicura album artwork|
|Artist INSA makes his latest animated gif... from space|
|Vital Arts transforms Royal London Children's Hospital|
|Designing for The Grand Budapest Hotel|
|Jean Jullien: Life Drawing, an interview|