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Five new typefaces from Conqueror

Advertising, Type / Typography

Posted by Gavin Lucas, 26 August 2010, 12:30    Permalink    Comments (12)

I have a distant memory of my father holding up a sheet of paper to the light and showing me a watermark for the first time - I must have been about six. But I still remember the watermark - it was for Conqueror paper.

Now the long established paper range is having a bit of a relaunch aimed at printers and designers, and to promote this, its manufacturer Arjowiggins has not only commissioned a batch of attractive marketing materials full of illustrations by Seb Lester, photography by Thomas Brown and artwork by Tsang Kin-Wah – but it has also commissioned five new Conqueror typefaces designed by Jean François Porchez of French foundry Typofonderie.

Here's a look at the typefaces and the promotional brochures and, even more unusually, some web films hosted on YouTube that support the Conqueror relaunch campaign – and which carry the strapline: "It's not what you say... it's how you say it".

Introducing AW Conqueror Sans:

Below is AW Conqueror Didot:

AW Conqueror Inline:

and AW Conqueror Carved:

Carved comes in various layers allowing designers to use all of them together or just one or two layers at a time:


All of the five typefaces are available to download for free from – the idea being that Conqueror provides a portfolio of tools (as well as paper) for designers to use.

The paper range itself has grown to include a new range made from Bamboo - which is fast growing  and renewable; a selection of Print Excellence papers within the Wove and Bamboo ranges which guarantee faster drying times than the other papers and handles well complicated and creative prints and patterns; plus there's a whole heap of new colours available in the Conqueror family of papers.

Here are those YouTube films I mentioned earlier, created by Reflex Group:



For more details about the Conqueror paper range – and to find out how to download the typefaces detailed above, visit


love it, great typefaces, look forward to using them!
2010-08-26 17:19:05

This is great. I love the take on Didot. Can't wait to try it!

Thanks for this!
2010-08-26 18:52:38

Wow something new will certainly use them
2010-08-27 08:21:40

looks great.
2010-08-27 14:04:12

Altogether excellent. Classic shapes, evident usability and in the videos shades of Peter Garbriel's 'Sledgehammer'. All quite wonderful
Roger Mann
2010-08-27 21:44:14

Those OpenType alternates are pretty sweet. Thanks for sharing.
Chuck Spidell
2010-08-27 23:57:29

Doesn't work (IE7 & Firefox)
Marcel Garbi
2010-08-28 16:27:01

@Marcel, works fine here.
Graphic Design Manchester
2010-08-30 09:52:45

Great idea - nice to see a paper manufacturer delivering something a bit different from the usual eye candy.
The fonts look pretty good, although i'm not keen on the films.
2010-08-31 12:58:15

They [paper merchants] don't send us these nice things any more... I remember when a rep would pop in and show us the papers... Even take us to lunch.. but I'm talking way way back.
2010-08-31 16:55:07

Those fonts look rather handsome. Why is it that academic writing still has to retain the ugliness of Times New Roman when smoother, clearer fonts are available?
Jasmine Farahat
2010-09-24 03:56:02

Those fonts are fantastic - excellent work, as you would expect from Jean-François Porchez who designed them.
2011-03-24 11:13:44

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