A music video controlled by the weather
The latest interactive project from Sony Music's Phil Clandillon and Steve Milbourne is an interactive music video that reacts live to the weather
Clandillon and Milbourne are the innovative duo responsible for AC/DC's ASCII art Excel music video as well as Editors' hack of Google Street View (which we covered here) and the Kasabian/Umbro live Guitar Hero video.
Their latest project is for young singer/songwriter Lissie's single Cuckoo. It's an interactive music video which runs on her site and is 'controlled' by live weather data. The singer and her band were shot against five different types of weather.
The viewer zooms in on a city or area of his/her choice and the backdrop changes according to the current local weather. If you move to a new location, the song continues but a 'TV weatherman type' provides a new forecast before the video changes to reflect the new location.
"You can click any location in the world and the app will grab the nearest live weather report," Clandillon explains. "There are thousands of places in the database and the weather for them is updated every hour. If a person clicks on a location we don't have weather for, we attempt to add it to the database if a weather report is available."
Why the weatherman? "The audio track is separate to the videos and we use the weatherman transition to give us time to sync up the two video streams and switch between them while keeping Lissie in sync."
Placement team Luke Wicker and Wilf Eddings worked on the project while interning for Sony Music, with Clandillon and Milbourne directing.
Creative Directors / Directors: Phil Clandillon and Steve Milbourne
Creatives: Luke Wicker and Wilf Eddings
Producer: Simon Poon Tip
Director of Photography: Dominic Bartels
Art Director: Ed Butcher
Editor: Ryan Boucher
Developers: Half Cyborg
So, so wonderful.
I just love this!
Great concept and video, but wasted on a mediocre song....
Ah, the tragedy.
I love this one!!!!
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