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Puma salutes the 'after hours athlete'

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Posted by Eliza Williams, 16 August 2010, 15:34    Permalink    Comments (23)

Following a summer of slick and snazzy sports ads celebrating athleticism in various forms (though mostly football), Puma has released this spot championing the 'after hours athlete', fuelled on beer and kebabs rather than Lucozade and half-time oranges...

The ad is created by Droga5 ad agency in New York, and directed by Ringan Ledwidge.

 

 

23 Comments

Best ad I've seen in a long long time.

The craft is exceptional
Michael
2010-08-16 17:56:00


I just love the last scene. Great spot.
Rich Small
2010-08-16 19:50:05


Sweet!
Hon
2010-08-16 20:41:08


Nothing special.
Graphic Design Manchester
2010-08-17 00:32:37


totally...the last scene is great
prakhar
2010-08-17 08:04:40


i would like to see a UK version of this, but with it ending in a fight and somebody being sick on the nightbus.
i am sam
2010-08-17 09:42:09


This is good work, hats off to them.
Sell! Sell!
2010-08-17 11:42:17


All the after hours sports brand wearing athletes on my estate are a lot more violent and a lot fatter than these models/actors. Where's the realism in this spot?
Dickie Chav
2010-08-17 11:59:57


Very nice.
Nathan David Smith
2010-08-17 12:05:56


Sorry to be a pessimist and I'm not someone who shrieks when suggesting someone does something outside the norm- But as this is a really good ad - different, recognizing a alternate part of their market and well crafted - in that last scene he really should of got the bottle in the truck.

What lasting message is that leaving on the viewer? Irresponsibility is all that I can think... unfortunate
Joey
2010-08-17 12:19:51


looks like a beer commercial to me, the lager kind
nothing revolutionary, no matter how much puma salutes the lazy asses
but am glad he missed the garbage trunk at the end
dj brazil
2010-08-17 12:39:29


Sorry to be a pessimist and I'm not someone who shrieks when suggesting someone does something outside the norm- But as this is a really good ad - different, recognizing a alternate part of their market and well crafted - in that last scene he really should of got the bottle in the truck.

What lasting message is that leaving on the viewer? Irresponsibility is all that I can think... unfortunate
Joey
2010-08-17 12:55:16


Clever way to cover the other side of their market in a slightly more 'down to earth' format, rather than 'look at me showing off in the street to cool music, in cool trainers wishing I was tough, famous, sexy a sports star or all of the above'. Definitely need a more realistic fat, violent UK version though.
superfried
2010-08-17 13:31:27


Nice, but made me think 'Gone Baby Gone' opening credits?
Capri
2010-08-17 13:41:38


Really nice work! Sport shouldn't always be about hype and elite superhuman athletes...
Dave - Graphic Design Essex
2010-08-17 14:52:44


They are obviously going for a less glamorous market, but some of the people that appear in it are unreal and the culture's not the same over here.
bluepigcreative
2010-08-17 15:43:04


Good Idea, great "classic" copy.
Pedro
2010-08-17 15:48:15


That is a really different and striking ad. Fair play to Puma for recognising 'lesser' sports and not having to use big names to promote their products like some of their competitors.
Craig Dalkean
2010-08-19 09:34:06


very nice art direction, very nice idea, lovely bin van miss last shot. lovely.


one thing though - why that effect on the VO?
felt a bit Stephen Hawking to me at times, just wondered why?
badger
2010-08-19 14:17:16


A bad rip off of K-Swiss' new Californian re-launch earlier this year - shame on you Puma and shame on Droga5!

Event and TV spot here: http://canoeinc.com/blog/?p=2908

JD
2010-08-19 14:33:00


@ JD

Really?
CR PatrickBurgoyne
2010-08-19 14:43:59


Really enjoy this
Nick B
2010-08-21 15:06:00


please tell me the similarities to K-Swiss. "Fun day out" compared to after hours (night) athletes?
melle
2011-06-30 08:27:04


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