Puma salutes the ‘after hours athlete’

Following a summer of slick and snazzy sports ads celebrating athleticism in various forms (though mostly football), Puma has released this spot championing the ‘after hours athlete’, fuelled on beer and kebabs rather than Lucozade and half-time oranges…

puma_0.jpg - Puma salutes the 'after hours athlete' - 2632

Following a summer of slick and snazzy sports ads celebrating athleticism in various forms (though mostly football), Puma has released this spot championing the ‘after hours athlete’, fuelled on beer and kebabs rather than Lucozade and half-time oranges…

The ad is created by Droga5 ad agency in New York, and directed by Ringan Ledwidge.

 

 

  • Michael

    Best ad I’ve seen in a long long time.

    The craft is exceptional

  • Rich Small

    I just love the last scene. Great spot.

  • Hon

    Sweet!

  • Nothing special.

  • prakhar

    totally…the last scene is great

  • i am sam

    i would like to see a UK version of this, but with it ending in a fight and somebody being sick on the nightbus.

  • This is good work, hats off to them.

  • Dickie Chav

    All the after hours sports brand wearing athletes on my estate are a lot more violent and a lot fatter than these models/actors. Where’s the realism in this spot?

  • Very nice.

  • Joey

    Sorry to be a pessimist and I’m not someone who shrieks when suggesting someone does something outside the norm- But as this is a really good ad – different, recognizing a alternate part of their market and well crafted – in that last scene he really should of got the bottle in the truck.

    What lasting message is that leaving on the viewer? Irresponsibility is all that I can think… unfortunate

  • dj brazil

    looks like a beer commercial to me, the lager kind
    nothing revolutionary, no matter how much puma salutes the lazy asses
    but am glad he missed the garbage trunk at the end

  • Joey

    Sorry to be a pessimist and I’m not someone who shrieks when suggesting someone does something outside the norm- But as this is a really good ad – different, recognizing a alternate part of their market and well crafted – in that last scene he really should of got the bottle in the truck.

    What lasting message is that leaving on the viewer? Irresponsibility is all that I can think… unfortunate

  • Clever way to cover the other side of their market in a slightly more ‘down to earth’ format, rather than ‘look at me showing off in the street to cool music, in cool trainers wishing I was tough, famous, sexy a sports star or all of the above’. Definitely need a more realistic fat, violent UK version though.

  • Capri

    Nice, but made me think ‘Gone Baby Gone’ opening credits?

  • Really nice work! Sport shouldn’t always be about hype and elite superhuman athletes…

  • They are obviously going for a less glamorous market, but some of the people that appear in it are unreal and the culture’s not the same over here.

  • Pedro

    Good Idea, great “classic” copy.

  • That is a really different and striking ad. Fair play to Puma for recognising ‘lesser’ sports and not having to use big names to promote their products like some of their competitors.

  • badger

    very nice art direction, very nice idea, lovely bin van miss last shot. lovely.

    one thing though – why that effect on the VO?
    felt a bit Stephen Hawking to me at times, just wondered why?

  • JD

    A bad rip off of K-Swiss’ new Californian re-launch earlier this year – shame on you Puma and shame on Droga5!
    Event and TV spot here: http://canoeinc.com/blog/?p=2908

  • PatrickBurgoyne

    @ JD

    Really?

  • Nick B

    Really enjoy this

  • melle

    please tell me the similarities to K-Swiss. “Fun day out” compared to after hours (night) athletes?