10 Comments

I prefer today's previous robot arm story,
this one just seems like a really over engineered etchasketch!
Geoff
2010-08-24 17:59:50

pointless money void. dont you just hate these campaigns riding on the back of a wave of hype and 'making of' rubbish that eclipses the small creative concept. bring back the days of memorable advertising!
burt
2010-08-24 20:44:57

I love it, anyone can point negative criticism at a concept, This simple concept utilises exciting technology and will engage the kids this game is aimed at in a much more immersive way. I say bring it on!
Ferd
2010-08-25 09:37:38

This game isn't aimed at kids Ferd, it's aimed at adults and rated as such.
Craig
2010-08-25 11:42:15

I think it's easy to criticise a campaign like this simply based upon the subject matter, gaming perhaps is till not looked upon as an 'authentic' art-form in the same way films or TV shows are.

Personally I think its a very well realised advertising campaign which capture the feel of the subject matter perfectly. It's just a shame that games are still looked upon as a low-brow form of entertainment and somehow don't deserve this level of thought.
Edward
2010-08-26 12:02:57

Remember at the end of the day this campaign has been created to sell a game (sorry, it’s kinda true). As an avid gamer myself I think the execution is pretty…but the message I’m still a bit confused with (yay I made a little dot on an image, so has my friend OMG that’s so cool etc). It’s a shame that the article doesn’t mention the company that actually did the hard work of programming the thing, ‘Autofuss’.

YouTube comments from different people might illustrate what I’m trying to say with more clarity…

“I can just about appreciate the artistic intention? behind this, but I can't understand what a collection of dots on a screen has to do with Halo Reach“.

“Sounds like a gay waste of money?”
Stephen P.
2010-08-29 02:05:12

If you think that's good, just wait until you see my video of my electric tin opening making crop circles via php and telepathy.
Graphic Design Manchester
2010-08-30 10:10:02

I think it serves well as a memorial to the planet Reach and the millions who died in the wake of the Covenant attack in which the game revolves around...
If you have no context to this campaign it would seem slightly abstract, doesn't mean it's weak in execution!

I think that Bungie is the one of the market leaders conceptually & delivers innovation in game design. I've been engaged in their stories since the early 90's and they've always had a very active (creative) community, and that's the only reason MS bought them, forget social networking, these kids developed the tools for that nearly 20 years ago.
Hugo
2010-09-02 17:55:13

Saw this competition, thought you might like it :) @haloreachshop - http://bit.ly/haloreachcompetition
Space Squirrel
2010-09-02 21:03:29

The campaign must have been somewhat successful since gamers are playing Reach nonstop these days and the games has been able to garner extremely favorable reviews.
Jasmine Farahat
2010-09-24 03:59:46

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