Amnesty's guerrila campaign makes the invisible visible
No, you're not hallucinating. This eerie glowing face peering out from street railings in central London is, in fact, a new Amnesty International campaign entitled, Making The Invisible Visible....
The campaign is the fruit of a collaboration between London agency Brothers and Sisters' creative team Lisa Jelliffe and Kirsten Rutherford (the duo behind the StreetMuseum iPhone app for The Museum of London) and Berlin-based street art collective, Mentalgassi.
The point of the campaign is to raise awareness of Amnesty's work seeking justice for unfairly treated or imprisoned people around the world, and in particular, of the plight of Troy Anthony Davis (it's his face peering out from the installations), a 42 year old man who has spent the last 19 years on death row in the US state of Georgia for a murder he has always said he did not commit. Amnesty International maintain that no physical evidence links Davis to the crime and seven out of nine witnesses on whose evidence he was convicted in 1991 have since changed or retracted their testimony, some citing police coercion. Despite the doubts surrounding his guilt, he still faces execution.
The image is, of course, made up of strips stuck to the side face of square tube railings - meaning the image isn't visible when you look at the railings head on, but only when you see the railings from a side view - as you're walking towards them.
"The surprising use of faces on fence railings reminded us of prison bars which seemed like a unique way to highlight Amnesty's work," says Jelliffe of the campaign.
For those in London wanting to check out the installations in the flesh, there are two on railings along Great Pulteney Street in Soho, and another outside 5 Berners Street, just north of bustling Oxford Street.
A plaque on each site alerts passers-by to an Amnesty website – amnesty.org.uk/fence – where they can sign a petition calling for justice for Davis.
Here's a video of the pieces being installed:
This is fantastic!
very cool, very subtle and powerful statement. Is a great way of targeting a reactive audience with something that is so thought-provoking.
that's really good.
Troy Davis is a cop killer.
One of those things... you wish you'd thought of first! F*%king awesome job!
Thats a really nice reaction to the brief. Clever idea.
Great concept and beautifully executed.
Wow, what a great piece of art. Great ambient media too.
Reminds me a bit of what Amnesty did in Paris.
Seems ambient has faded out of the spotlight recently,
alas replaced by gimmicks in digital.
Great idea, well executed
Fantastic communication approach!
This idea isn't new. Banksy has employed this technique in multiple places in Bristol. Good to see it being used for a good cause.
thats really cool :D like it a lot!
|Operation Black Vote launches controversial ad campaign (17)|
|New Don't Hug Me I'm Scared film released! (5)|
|Friends or No Friends? (3)|
|The future of car design, according to Ford (1)|
|His Hands Magic: the work of engraver Michael Renton (6)|
|See the other side to homelessness|
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com|
|Garnier to women: you can have it all, just don't get old|
|New Honda ad is a feat of technical wizardry|
|How brands should use Instagram|