34 Comments

Anyone who spends £200K on a watch deserves a punch in the face.
Ray Manorak
2010-12-08 15:04:02

It certainly makes me want to buy a watch – a cheaper, less desirable one. It also makes me want to grab whomever put that vignette in there and lightly and, in a non-threatening way, shake them.
Matt
2010-12-08 15:19:22

The blurred top boarder bothers me more than Bernies battered eye. Wrong!
Lukeo
2010-12-08 15:22:07

So the message is "people want a Hublot so much that they'll even do otherwise incomprehensible things such as punching much-loved national treasure Bernie Ecclestone in the face"? There's something not quite right there, if only I could put my finger on it...
MW
2010-12-08 15:31:43

Only one eye to go.
David janes
2010-12-08 15:35:48

What you can't read properly in that image is the copy under Bernie's signature that says 'Hublot condemns all forms of violence and racism'.

Surely any ad that requires the brand to make that statement must be at least a little bit flawed?
Angus
2010-12-08 15:38:12

I love the fact that under the F1 logo it almost reads Fucking Power.

Where will this ad appear? I think it would be brilliant if they were stupid enough to put it outside a store selling their watches and then taking a photo of all the thieves waiting to rob people.
Ollie Aplin
2010-12-08 16:11:05

"Hublot condemns all forms of violence and racism", but we'll just use it to sell our daft products. Utter bellends.
Baz
2010-12-08 16:17:43

They should of put pictures of Bernie's daughters phwoooaaaarrrrr!!
Wayne
2010-12-08 16:18:32

Nice. So glad to live in a time when mediawhores can be indulged every day and in every way. So glad to live in a time when the inmates have taken over the asylum.
Katy McDevitt
2010-12-08 16:25:00

Oh and I think the TV campaign should feature this image and a voiceover provided by Tiger Woods's dead father cos that would really bring the class. Or the crass.
Katy McDevitt
2010-12-08 16:27:19

Typical Bernie....
AnsteyDesign
2010-12-08 18:04:35

I wish I could've been a fly on the wall in the creative department of the ad agency when that request came in.
Marc Atkinson
2010-12-10 08:49:13

Man up Bernie, At least you weren't held at gun point in Sao Paulo just like Jenson Button!!
Martyn Cummins
2010-12-10 13:25:12

Where have his ears gone? Did they steal them too?!
Chris Hannah
2010-12-10 13:28:18

This ad sucks for all the reasons people commented on. The vignette, the poor copy placement, the visual. So what is left. Nothing.
bobscott
2010-12-10 13:30:18

Yuck. What an ugly face, all black and red.
Matt Collins
2010-12-10 13:39:21

Epic Branding Fail on every level I know.... and probably a few that I don't

The only hope Hublot have is that people think it's a fake advert...

Again Epic Fail
Neville Godwin
2010-12-10 13:52:11

The first comment makes this entire article...brilliant!
Jolly Roger
2010-12-10 13:58:51

I think Alison Carmichael did a poster with a word that best describes both Ecclestone and the advertiser...
Richard Kirkby
2010-12-10 13:59:22

What strikes me most (apologies for the pun) is the small print immediately below Bernie's pic: 'The art of fusion'. The fusion of fist and eye I presume.
Ian
2010-12-10 13:59:24

I've got a cheap Timex.
But what a brave thing to do.
Two fingers up to what was a
very nasty violent street robbery. Would some trendy art director have come up with this...

Brave.
jimwatters
2010-12-10 15:48:08

[deleted by moderator]
me
2010-12-10 15:54:00

cheap, lazy (maybe even desperate) by hublot is my personal honest opinion,
there is nothing dignified or brave in this ad.. perhaps its marketed at a different audience..
no simpathy for bernie either..
alan mckenzie
2010-12-10 16:11:55

Whoever is responsible for that gradient above the copy line deserves the other matching shiner. Astonishingly poor design, with a very inappropriate message for the brand.

Do you think whoever mugged him took the watch first or his ears?

Neil
Creative Touch Design
Neil
2010-12-10 16:21:20

Is that what passes for taste amongst the über rich then? They do say money can't buy you style.

Apart from the gentleman pictured - everything about this ad is poor.

PS - Hublot - if you're looking for a new Brand Manager - give me a call. ;)
Chris
2010-12-10 16:59:35

Sorry! this Add is in bad taste on all counts there is no merit in this what so ever!
Carly
2010-12-10 17:11:59

Badly designed, in poor taste and poorly conceived - perhaps handled differently this may have had some kind of niche value ...and where on earth does the racism caveat come in? I suspect that Bernie had a bigger hand in this than Hublot.... and lets face it his watch WAS a freebie.....
graeme duddridge
2010-12-10 18:29:48

Boo hoo!...billionaire gets mugged. Who wouldn't punch Bernie for his watch?.
Oneoff
2010-12-10 21:07:13

bad design and ugly testimonial.

This badly designed ad defines perfectly the target of this kind of product:
so poor, like Ecclestone
michbold
2010-12-11 14:06:20

Well, they say all publicity is good publicity. This ad must be the exception that breaks the rule. Totally rubbish on all levels - that must take some doing and worth a design award somewhere!
Furrzari Creative
2010-12-11 15:16:23

Was he mugged by someone wielding a thick kohl eyeliner? Ugly man, ugly product, ugly ad, ugly idea, ugly morals, ugly people. But then, why am I in the least bit surprised?
jackheron
2010-12-13 13:58:03

Short and sweet. Bernie love, stick to the day job.
Curator
2010-12-20 06:13:13

@Ray Manorak. agreed mate. Tag team anyone? (get it?)
Graphic Design Manchester
2010-12-22 08:48:31

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