14 Comments

If they did something similar in the UK, perhaps offering donating supporters the chance to digitally 'kill off' 'celebrities' might prove even more of a money spinner. #aurevoirjimmycarr
Neil A
2010-12-01 16:06:21

Can we pay to keep them from ever appearing on the internet — or in any media really — ever again.
Sarcoma
2010-12-01 16:14:23

FUCK!

What an idea!

Thats next years awards decided.
DICKHEAD
2010-12-01 17:07:41

I wish they were all dead
Alex
2010-12-01 17:20:44

Agency bullshit!!!!

Paul
2010-12-01 17:31:00

Oh dear....

This and the Carla Bruni thing from a couple of weeks back are both so utterly terrible

they run the risk of having the opposite of the desired effect; turning people 'pro Aids':

http://www.youtube.com/watch?v=oPSJW8ri34o
Geoff
2010-12-01 17:37:00

Should I be concerned for my pop culture know-how that I only recognised about 50% of these people?

Although, I'm fascinated how Justin Timberlake has morphed seamlessly into Moby.
Fran
2010-12-01 18:51:51

Well here's an idea, after that fans should also suffer this 'digital death' and .... Let the celebrities buy them back! Now who's on this???
Therese
2010-12-01 20:51:57

This doesn't seem right to me. It's lazy and glib. All the Agency has done is take the current internet zeitgeist, add the predictable celebrity involvement and then focus on the most sensational aspect of Aids, death. This campaign is an example of how like the vast majority of celebrities themselves some Creative Agencies exist in their own little bubbles where they get carried away with their own weak self indulgent ideas. Subsequently the agency has lost sight of the real reason they were working on such a camapaign.



If it were a public serving celebrity in the UK giving up there social networking activities for World Aids Day there would be uproar. And deservedly so.



D Readful.
Tony
2010-12-02 14:20:00

Could not agree with Neil A more.
What will happen if they do not raise the money?
Dont get me wrong its all for a good cause and all, its just that there is a few people on there I would prefer never to hear from again.
milo
2010-12-02 17:32:59

Oh, this is so awful. There are a whole lot of celebrities that they could have chosen that would have way more interesting. Kim Kardashian? Who cares what she blogs, tweets, burps, or anything else for that matter. She is a truly awful person, well at least her shtick.
mark w.
2010-12-02 20:25:03

@Milo

You do know you don't actually have to follow them on Twitter if you don't want to...
Matthew
2010-12-02 23:37:27

It's definitely a headline-grabbing idea, but I've just checked buylife.org and only $183,000 has been raised. If that's the grand total after 3 days, it looks like an uphill struggle lies ahead. Hopefully there's another stage of the campaign to come that will further drive donations.



If not, this may well end up being a good example of the value of identifying good influencers for a campaign and bring into question how celebrity endorsement is used online. Having over 3.5 million fans (in @jtimberlake's case) isn't enough, if those fans don't take action.
Maeve
2010-12-03 14:59:00

Charity is not the answer.
Graphic Design Manchester
2010-12-07 12:51:35

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