CR Blog
Honeysuckle 18-2120 for 2011
Posted by Mark Sinclair, 9 December 2010, 9:06 Permalink Comments (26)

We know you love this one: it's Pantone's colour prediction for next year! So away with your Turquoise already and in with Honeysuckle (18-2120)...
Pantone's fortune cookie for 2011 tells us that "Energising Honeysuckle Lifts Spirits and Imparts Confidence to Meet Life's Ongoing Challenges".
While the tagline is philosophical, it's interesting to note that there's a definite awareness of the financial climate in there. No purely fun-time mimosa (2009), honeysuckle is living in the real world – it's going to keep you pepped up as you face those Challenges. That remain Ongoing.
And while turquoise (2010) did indeed serve "as an escape for many" (those days are gone) a decent bit of honeysuckle naturally "emboldens us to face everyday troubles with verve and vigor".
Aside from that, other conclusions drawn by CR are:
It reflects the swing to the right in US politics.
It's pretty much the opposite of turquoise.
Um, we need more pinky-reds in our lives while we dig ourselves out of this bleak economic mess.
Anyway, we look forward to hearing how you all incorporate the hue into your lives.
26 Comments
It's a really pretty colour - calming. So hopefully the year to come will be a bit more relaxing than the year I've had this year.
2010-12-09 10:07:42
Its always nice to showcase a really nice pastel color, love the shade of pink
2010-12-09 10:12:50
Am I missing a trick? Isn't this marketing dressed up as faux colour psychology?
2010-12-09 10:22:20
If this doesn't change the world then I don't know what will.
2010-12-09 10:51:25
Musk then. Not quit e liver.
Like it.
2010-12-09 10:55:03
Not too sure the Tea Party would approve of pink. For one, its clearly gay and in turn, an attack on Jesus.
Joking aside, I would say its an apt colour as there's a few budget-angled brands who use a similar pink – it kinda says, 'cheap' to me in the consumer context.
2010-12-09 13:25:19
I thought Honeysuckle was white or yellow? I've never seen pink ones.
2010-12-09 13:32:17
I would call it "Sweet Sixteen" or "Blush"
@charmedchickJG
2010-12-09 13:51:21
its a funky colour :) i like it. Although, I think a notch or two down the shade scale, to a more pastel colour would be something I might use.
2010-12-09 15:23:53
Yay! I just painted one wall of my room with this color =)
2010-12-09 16:42:41
Hilarious!!! How can I get that person's job at Pantone?
2010-12-09 17:46:14
Literally the same thoughts I had about the political climate and the opposite of turquoise. It's awfully girly though.
2010-12-09 19:41:48
Love it.
I will be featuring it on my web site in the next few days.
2010-12-09 20:33:55
Pretty sure the Panton color in the title is switched on the swatch...
Title of post = 18-2021
Swatch = 18-2120
Post = Advertising, design and visual culture fail.
2010-12-09 23:23:27
[comment deleted by moderator]
2010-12-10 09:23:00
@ Ryan
Thanks for pointing out the typo in the headline - corrected now.
Pretty sure it's Pantone not Panton though. Comment = spelling fail ?
2010-12-10 10:20:52
That's the colour of the old british empire.
And it's pink. Pink I say.
_____
Forget it. I'm not buying it.
2010-12-10 13:26:36
Craig Burston wrote
Yes it is. Colour of the year indeed. What total and utter tosh!
2010-12-10 13:51:24
And Connotations of the colour pink anyone.
I cannnot see me needing this one this year........we will see.
2010-12-10 14:04:31
Soz. It won't make my palette in 2011 - Far to gay.
2010-12-10 16:29:42
I made an animated gif out of it :)
http://www.bessworks.com/blog/?p=2154
2010-12-10 20:14:08
I think that a much more salmon pink is going to be the new it-colour rather than this soft pink.
2010-12-13 09:28:22
I've tried to use a similar colour for a 'Northern company' logo, but I was told it's mmm too gay for us northerners!
2010-12-13 10:52:20
Yawn.
2010-12-14 05:47:04
I like it... it's a basic 'pink' so I can see how some say it is girly - but you just examine its complement colors if you want to create a viable piece or logo with it- I will be examining that soon for my company. It's a nice little bit of brightness that isn't as manic as mimosa but not as dulled as the teal. We're on the up & up!
2010-12-15 19:34:00
Was the 'Marketing Director' at Pantone sectioned and placed in a calming pink environment. If not, why not?
2010-12-20 05:59:50
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