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The noodle van is coming... The noodle van is coming...

Advertising

Posted by Eliza Williams, 3 December 2010, 10:45    Permalink    Comments (29)

The first truly brilliant Xmas ad of this year has arrived, in the form of AKQA's charmingly animated spot for Pot Noeldle, a special Christmassy version of the dried food snack. The ad mocks the smaltz of most of the seasonal ads out there, offering a more down-to-earth, and particularly UK-based Xmas experience instead. As the Pot Noodle van travels through town, the locals can't help but drop what they're doing and follow it, until a firmly 2010-style Christmas scene is unveiled.

Credits:
Agency: AKQA
Creative director: James Hilton
Production company: A Large Evil Corporation
Director: Seth Watkins
Lead animator: Eva Bennett
Lead modelmaker: Ahmed Hussein

29 Comments

heheh! Very funny and the kind of video that puts a smile on your face. :)
hellopanos
2010-12-03 11:09:31


Bloody Brilliant! Beautifully observed and genuinely funny.
m denton esq
2010-12-03 12:02:37


Notice some thing new every time I watch it, great attention to detail - "Cash for Organs" shop in the background.
Sergethew
2010-12-03 13:19:44


Brilliant, especially the 'Coventry Cat Slayer' lady at the beginning of the advert.
DK
2010-12-03 13:22:09


Peckham Terminator! Genius!
Marc Jones
2010-12-03 13:25:56


Love all the reference to this years memes. You have to watch it a few times to notice all the subtle bits of humour. ace.
willypratt
2010-12-03 13:26:38


Would the Russians run an ad like this? No. I rest my case.
Matthew Ingram
2010-12-03 13:27:33


Didn't think the Peckham Terminator would make it in to an Ad, awesome!
Alex
2010-12-03 13:32:12


Genius
Johnny Baltic
2010-12-03 13:41:28


Great work. I just feel sorry for the animators - they must have been amerced in christmas since springtime!
Chad's Eye View
2010-12-03 14:01:23


Agree with Marc Jones - love the detail of the Peckham Terminator!
Jamie Long
2010-12-03 14:02:04


At the start : CAT BIN LADY! HAHAH!!! This is one of the best ads this year for sure!
Sam
2010-12-03 14:22:21


Brilliant! Lovely detail in every corner!
Ben Neale
2010-12-03 15:17:11


Excellent and charming and does far more for the brand tan the bad ads of the last few years.
Funny how we are seeing just as much top creative working coming out of digital agencies as ad agencies. The world has changed
chris Arnold
2010-12-03 15:53:39


Interesting that they so relentlessly mock chavs, one of the largest consumers of the stuff!
Ed Townend
2010-12-03 16:41:17


Absolutely wonderful, lots of time and energy in to the backgrounds, all fun..
TCW
2010-12-03 17:40:26


amazing - Seasoned Ting - i love it, pure brilliance
Tezza
2010-12-03 18:06:28


Really, really depressing. A very accurate portrait of British society in the 21st century. And, an appalling ad for a truly appalling product. But then, the British love rubbish.
Stephen
2010-12-03 18:17:11


absolutely brillant! i don't really get all the humour parts though. not too observant! heh! can someone fill me in please?
marc
2010-12-03 18:43:09


The best Christmas spot comes from a digital agency. What's up with you advertising agencies?!!
Mike Brandt
2010-12-03 21:45:08


Seems to be saying there demographic is aimed at chavs...I golden wonder why?

Ive noticed the price of Pot Noodles has suddenly shot through the roof from an all time low of 45p in summer to 85p-£1.00 of late...comes to something when the chaviest of all snacks is too expensive! Is there something we are missing should we sell our gold reserves and buy into chicken and mushroom flavour?

Lets face it we all love a cheeky pot noodle....butty!
Framedink
2010-12-04 16:32:56


Blimey! It's the peckham terminator
Matt
2010-12-06 13:51:58


Hands down best christmas advert i've seen.

"Nice n Spicy" 1995

Upgraded to "Bombay Badboy" in 2007
Matthew Thomas Holley
2010-12-06 22:13:13


Mmmmmm, nutritional.
Graphic Design Manchester
2010-12-07 12:14:48


I just loved this, really put a smile on my face
Web Design Kent
2010-12-07 16:04:28


Animated reason why I left the uk
Anon
2010-12-28 19:24:17


Anyone notice the pregnant teenage daughter?
Oh how perfect
Natalie
2011-01-31 19:11:42


Fantastic Animation and Funny with it. I love pot noodles.
Paul Leeson
2011-09-15 18:08:37


lol thats priceless, look at all the little chavs rofl, I will defo have to share this on my youtube channel :)
TME
2012-02-28 14:03:34


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