CR Blog

Sagmeister's new site

Digital, Graphic Design

Posted by Patrick Burgoyne, 10 December 2010, 11:56    Permalink    Comments (15)

Stefan Sagmeister's new website offers a glimpse into his studio's working life: the homepage features a live webcam while interaction is via vinyl graphic 'buttons' stuck on the floor

Sagmeister's sites have always departed somewhat from the portfolio-based norm – the last one, for example, being a headache-inducing clash of colour and type which was more endurance test than pleasant browsing experience.

The new site creates an interface out of a series of vinyl stickers applied to the studio floor and shot from directly above by a live webcam. So now the world can thrill to the site of a bustling modern design studio at work ie designers sitting in front of screens for hours on end with their headphones on, rising occasionally to get more coffee/relieve themselves/go shopping for more skinny jeans and overpriced trainers . And presumably clients can keep an eye on things too...

No doubt Sagmeister's detractors will see it as an exercise in vanity but it's certainly a fresh and intriguing way to tackle an issue which all design studios struggle endlessly with – the dreaded studio website.

This film shows the installation:

A note on commenting: previous posts about Sagmeister have brought out the worst in certain commenters. Any abusive comments will be deleted by the moderator.


This looks awesome. Really cool idea and nice to see a departure from the standard portfolio site.

I guess some people won't like it, but it's an excellent integration of brand values with the face of the brand itself. Clever stuff.
Marc Thomas
2010-12-10 12:33:50

Very nice, it’s a shame the design of the home page is just ignored once you're into the site, and not more integrated...

Great concept though
web design bedfordshire
2010-12-10 12:48:42

If you like this you probably also like this one:
2010-12-10 14:31:41

Sagmeister isn't very skinny jeans and trainers.
2010-12-10 17:07:32

Cool - not complicated, but just simple and cool idea :)
2010-12-11 11:19:02

Yeah I agree with Bedfordshire, kind of strange that it is not more integrated.

I have seen something similar before, I forget the name of the company, but they also installed a red LED message board where the user could send them a text. I thought that was kind of cool, probably would not work for a three man company though.
2010-12-12 18:09:15

i m sure it wasnt just me prank calling him?
2010-12-12 20:48:17

Kind of a small studio.
2010-12-13 15:40:00

Pretty exciting stuff!!!

I'm gonna cancel all my pay per view channels and sign up for this one.

Why do we think this is interesting?
2010-12-13 15:47:00

Very interesting concept, very demanding to make it.
Gunnar Andreassen
2010-12-14 11:21:19

Interesting concept, but who wants to be watched while they're working!?
2010-12-14 12:38:45

Sadly, Saggy could have got away with just two buttons. 'CRAP' and 'MORE CRAP'
2010-12-20 05:44:17

Interesting concept.
Graphic Design Manchester
2010-12-22 08:56:29

Great idea!
Not a fan of the rest of the site but yeah it's pretty cool... I have bookmarked it and am waiting for them to start working! I will be back in a few hours to see what's going on!
Jeni - Web Design Essex
2010-12-22 09:33:39

Love the idea of the website becoming a real window into the studio - very simple. It would be great to see this idea pushed further - interaction with the designers (submission via website/answers via board held to camera), the idea of meeting the cleaner or catching the office juniors getting frisky on a friday night...
kevin blackburn
2011-01-05 01:01:24

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