Sagmeister’s new site

Stefan Sagmeister’s new website offers a glimpse into his studio’s working life: the homepage features a live webcam while interaction is via vinyl graphic ‘buttons’ stuck on the floor

Stefan Sagmeister’s new website offers a glimpse into his studio’s working life: the homepage features a live webcam while interaction is via vinyl graphic ‘buttons’ stuck on the floor

Sagmeister’s sites have always departed somewhat from the portfolio-based norm – the last one, for example, being a headache-inducing clash of colour and type which was more endurance test than pleasant browsing experience.

The new site creates an interface out of a series of vinyl stickers applied to the studio floor and shot from directly above by a live webcam. So now the world can thrill to the site of a bustling modern design studio at work ie designers sitting in front of screens for hours on end with their headphones on, rising occasionally to get more coffee/relieve themselves/go shopping for more skinny jeans and overpriced trainers . And presumably clients can keep an eye on things too…

No doubt Sagmeister’s detractors will see it as an exercise in vanity but it’s certainly a fresh and intriguing way to tackle an issue which all design studios struggle endlessly with – the dreaded studio website.

This film shows the installation:

A note on commenting: previous posts about Sagmeister have brought out the worst in certain commenters. Any abusive comments will be deleted by the moderator.

  • This looks awesome. Really cool idea and nice to see a departure from the standard portfolio site.

    I guess some people won’t like it, but it’s an excellent integration of brand values with the face of the brand itself. Clever stuff.

  • Very nice, it’s a shame the design of the home page is just ignored once you’re into the site, and not more integrated…

    Great concept though

  • QB

    If you like this you probably also like this one:

    http://www.analogfest.com/

  • Conor

    Sagmeister isn’t very skinny jeans and trainers.

  • Ann

    Cool – not complicated, but just simple and cool idea :)

  • Yeah I agree with Bedfordshire, kind of strange that it is not more integrated.

    I have seen something similar before, I forget the name of the company, but they also installed a red LED message board where the user could send them a text. I thought that was kind of cool, probably would not work for a three man company though.

  • fdfs

    i m sure it wasnt just me prank calling him?

  • Kind of a small studio.

  • Mickrock

    Pretty exciting stuff!!!
    I’m gonna cancel all my pay per view channels and sign up for this one.

    Why do we think this is interesting?

  • Very interesting concept, very demanding to make it.

  • Interesting concept, but who wants to be watched while they’re working!?

  • Sadly, Saggy could have got away with just two buttons. ‘CRAP’ and ‘MORE CRAP’

  • Interesting concept.

  • Great idea!
    Not a fan of the rest of the site but yeah it’s pretty cool… I have bookmarked it and am waiting for them to start working! I will be back in a few hours to see what’s going on!

  • Love the idea of the website becoming a real window into the studio – very simple. It would be great to see this idea pushed further – interaction with the designers (submission via website/answers via board held to camera), the idea of meeting the cleaner or catching the office juniors getting frisky on a friday night…