CR Blog
Vaughan Oliver designs record sleeve for David Lynch
Posted by Gavin Lucas, 15 December 2010, 16:35 Permalink Comments (19)

Last week, legendary filmmaker, David Lynch (Eraserhead, Blue Velvet, Mulholland Drive, Twin Peaks) released his debut solo, electronic single via iTunes, courtesy of UK label Sunday Best. Two physical format releases are planned for January: a triple gatefold deluxe vinyl package, and also a deluxe CD format. Art direction duties are in the more than capable hands of UK designer Vaughan Oliver. We caught up with him to find out a bit more about the project...

"David Lynch has always been a huge inspiration, so when this came up it was a dream job," says Oliver, who has created the artwork for the double A-sided single comprising the tracks Good Day Today and I Know.
Creative Review: So how did this job come about?
Vaughan Oliver: Sunday Best sent me a one line email asking if I'd like to work on a David Lynch release. So I replied to the email and asked, tongue in cheek of course - 'why me?'
CR: And their response?
VO: "We couldn't think of anyone more appropriate," they said.
CR: That's a good answer!
VO: To be honest, I've been wondering for three weeks if someone was taking the piss and winding me up. I kept thinking that the fellow must be surrounded by people that could have done the sleeve for him - and he had a fabulous show in Paris not all that long ago. I did initially wonder why he wasn't doing the artwork himself.
CR: So what's the starting point for designing a record sleeve for David Lynch - you listen to the music, right?
VO: That's right, have you heard the tracks? There is a lovely simplicity there that i can relate to. So my thought was to try to get the artwork to relate to that whilst capturing a more eerie dark atmosphere. My first port of call was photographer Marc Atkins. I've worked with him for about ten years and don't need to say much to him - he gets it straight away. This was always going to be an image-based, rather than a design-based project.
CR: What is your working process with Atkins?
VO: I sent him the music and the lyrics – "so tired of fire, so tired of smoke, send me an angel" – and asked Marc to give me an angel that moved out of the dark and into the light. Have you listened to I Know? I think it really works together - the bald headed man almost mouthing the lyrics with a halo of light and fire around him. For me, in terms of a marriage of music and graphics, it's worked fabulously."
CR: So did David Lynch get involved, did you speak to him?
VO: I had a free hand, he was really easy going about the whole process. We didn't get to speak head to head, but we communicated through the label and by all accounts he's very pleased with it all.
CR: OK - the single was released digitally last week, but tell us about the physical releases - there's a deluxe CD pack in the pipeline, due for release end of January, is that right?
VO: The CD pack will be a triple-panel gatefold – with the Good Day Today image on the front and the I Know image on the back. Open the pack to find [an image of] a small drop of blood on a silvery surface. Open that panel up, so that the triple gatefold is fully open and there's another flap that folds over the middle panel from the top. Underneath is a postcard / print and underneath that is the CD tucked into a slot, so there's no plastic.

CR: And there's a vinyl package too?
VO: Yes, I'm working with The Vinyl Factory on that, which is a new experience for me. The pack will be triple gatefold too. Fold it out and there will be two records - one housed in each end panel of the sleeve. There will be a Good Day Today 180g vinyl record with the original track plus remixes, and the other 180g record will have I Know plus remixes on it. The inner sleeves that pull out will be printed in two different metallic colours and debossed wiht the scratchy type - which was created by Marc [Atkins]. The middle panel will have a 12" artwork printed and debossed on really nice stock. Marc and I will be signing the prints. There will also be a CD included with the vinyl pack that has all the tracks on it.
The physical releases of Good Day Today / I Know are due out on January 31 and can be pre-ordered via davidlynch.com
There is also some info about the vinyl edition on The Vinyl Factory's website at vfeditions.com/product/view/25
19 Comments
This is like some kind of wonderful heaven for me.
Double fanboydom.
2010-12-15 18:13:08
i am such a sucker for Vaughan Oliver. The reason i got into this game in the first place.
Sir.. i salute you
2010-12-15 18:52:39
F*ck me. LOVE it.
2010-12-15 20:22:06
david carson anyone?
2010-12-17 11:21:09
making me salivate
2010-12-17 15:07:26
yes really reminds me of the era when twin peaks was on tv
2010-12-17 15:47:12
The 'good day to day' cover is amazing; the type treatment and that scratchy photography work really well together. I want it on my wall.
I'm not particularly keen on the others, especially the last image, there's something about it that reminds me too much of '90's grungy/ industial/ 9 inch nails album cover' sort of design, which isn't to my taste.
Having said that, i'd rather see a 'triple gate fold cd case' over a jpeg for a digital download anyday.
2010-12-17 16:59:03
The marriage between words and image is beautiful, nice work!
2010-12-17 19:48:01
Like the sleeve designs, hate the tracks - so boring. David Lynch should stick to making films and promoting meditation.
2010-12-18 12:41:28
Give it up Vaughan. That ship sailed a couple of decades ago. Do old designers just fade away?
2010-12-20 05:13:25
Looks like something i knocked up in college.
2010-12-20 11:00:54
Beautifully moody but I'd expect nothing less... the tunes lame though, sounds like Moby.
2010-12-20 11:55:57
"looks like something i knocked up in college" ??
f*cking hell. always only a matter of time before the "i could do better" brigade come out.
2010-12-20 15:29:11
How many student designers have the budget for models? Please.
I'm with you, James, Anybody could have executed it after the fact. Very few would have come up with the concept. That's why Vaughan got the job.
2010-12-20 18:37:13
We've all walked in VO's footsteps, just 15-20 years later in most cases, easy to say I could do that, but who else can do it so well? Often ripped off, but as soon as you saw the cover you instantly knew it was VO at the helm.
What's with the snide remarks anyway? show some respect, you're not fit to sharpen VO's pencils.
So much for the brotherhood of designers! It's not enough that we have no unions sticking up for us & don't get paid overtime, you now get know-it-all upstarts eager to stick the knife in
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Give it up Vaughan. That ship sailed a couple of decades ago. Do old designers just fade away?
Curator
2010-12-20 05:13:25
What, you mean like 50's, 60's 70's 80's design that's always been cited as inspiration and influencing current designers?
Grow up and show some respect.
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Looks like something i knocked up in college.
Graphic Design Manchester
2010-12-20 11:00:54
Yes, it's called plagarism
2011-01-04 15:29:00
i'm jealous
2011-01-08 16:38:18
there IS no 'brotherhood of designers'
great werk as always vaughn.
nice breasts too.
2011-01-10 20:21:32
GORGEOUS~ Vaughan Oliver is an amazing designer
2012-01-22 04:08:15
nice breasts too.
david carson
2011-01-10 20:21:32
Dave, you made me roar with laughter : )
2012-01-23 12:03:41
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