7 Comments

Really interesting idea! I will be checking out the new videos everyday!!
Thanks.
Firebubble
2010-02-26 13:48:51

I'm reminded that New Balance shoes are #96 on the list of Stuff White People Like, a fact that makes me giggle (as a marathon-training [non-New-Balance] running-shoe-wearing white people myself, I'm allowed).

The films look cute enough, if a little self-consciously "Hi, I'm quirky! And adorable! Right? Right? I am, right?" but I don't really see the point. Will people actually go every day to look at these things? Does a project like this help move merch off the shelves? I'm skeptical.
Katy
2010-02-26 13:53:19

I knew I should have stuck with my surrealist roots with my photography... Bip
Bip Mistry
2010-02-26 20:22:34

Ambitious, but you can have too much of a good thing
thepicklebot
2010-02-28 14:51:16

http://www.18percentgrey.org.uk
Blackpool and the fylde college are running a print auction from monday 1st March.
All the money raised will go towards our final exhibition. START BIDDING NOW FOR SOME AMAZING PRINTS.
sofia ali
2010-03-01 13:44:59

Koothoofd shot the first 88 films in just eight days in Stockholm earlier this year. "The Mother team and New Balance came to our Stockholm studio and together, we hand-built each of the 88 set designs and various props with laser-cutters, vinyl-cutters, wood working machines, spray paint and sewing machines," he says. "We painted the entire studio grey so that we could shoot in all directions and with three camera and multiple sets, we managed to shoot about eight films a day with a combination of time-lapse, stop motion, high-speed and traditional shooting techniques.”


Now that's dedication!

I remember shooting film in my college days - I think getting just ONE done in 8 days would have been a major accomplishment :)
Elvis Jesus
2010-03-01 13:57:00

Since when did the New Balance even get that makeover? It looks fantastic.
Superga
2011-04-09 18:26:38

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