CR Blog

An Augmented (Hyper)Reality

Digital, Music Video / Film

Posted by Mark Sinclair, 1 February 2010, 12:30    Permalink    Comments (28)

Keiichi Matsuda's film, Augmented (hyper)Reality: Domestic Robocop, offers a glimpse of an alternate universe, with augmented reality cranked up to the next level... 

Matsuda is currently studying at London's Bartlett School of Architecture as part of the Unit 15 group, where students use animation and motion graphics to investigate new architectural possibilities. 

"The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism," writes Matsuda on his Vimeo page.

"Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. [This is] a film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."

More at keiichimatsuda.com.

Update: Keiichi comments below on some of the issues he was attempting address: media intrusion, tech-dependence etc. "It is," he writes, "like most sci-fi, a critique of the present rather than the future."

28 Comments

Great video, great details, brands and health and safety all over it, no Mc Donalds though? This will unquestionably happen.
Tom
2010-02-01 14:23:27


My gosh, with that level of visual stimulation we'll no longer enjoy movies or television at is traditionally exists. But, if we can get paid by having ads in the house, i'm sure many will do it.

Beautiful work and very creative.
Spenser
2010-02-01 15:54:03


Excellent work. Funny and slightly disturbing at the same time.
mattgc
2010-02-01 16:48:01


This poses some interesting questions about the future of this theory. Competing UIs, brand sponsorship, government censorship, etc...


Linked on: morebeautifulblog.com
Samuel Gualtieri
2010-02-01 16:50:26


i especially liked the human power meter (hunger, thirst, solid waste liquid waste) maybe it could happened coupled with nanites reguarly taking your diagnostics in the bloodstream and feeding it to the cloud
tre3rd
2010-02-01 19:42:43


Technically it's a good video, some really nice and funny details in it. But I really can't stand those depressing and negative visions of future distopia. It seems so cliche: future=bad, visual stimulation=worse, everything annoying today=more of it.

He really missed the opportunity to show more of the great things AR will make possible. Now it's just criticism of advertising and visual stimulation we have nowadays. But taking the current situation and multiplying it by 100 doesn't show us how it's going to be in a few years, it's quite unimaginative. Who would want that. Today we are getting rid of those old habits of the aggressive intrusion-advertising , why should we want them back?

If there is any real threat through advertising and AR, then it is losing your privacy through companies like google and amazon. This threat is much greater. Combining personal information they already have today with personal tracking in cities, favorite stores and places (in real life, not the web), relationships and habits makes you quite transparent.

Still: I'm really looking forward to AR - it's going to be great. About the threats and dangers: how the future will be lies in our hands: as designers/advertisers and - more importantly - as customers and citizens.
Marty McFly
2010-02-01 20:14:43


Thanks for the review CR!

'Marty': It seems that visions of the future are often branded either 'utopian' or 'distopian/disutopian'. I tried to avoid these distinctions as much as possible, instead trying to balance the undoubtedly positive potential of AR with the mundane and commercialised worlds that most of us live in. I don't believe that the future=bad, that's a ridiculous assumption to make. And the level of visual stimulation reflects less on my personal morality, and more on the premise that human beings are becoming increasingly sophisticated at scanning, filtering and understanding huge amounts of information.

Despite this, I agree that the video was intended to be critical of AR and the inevitable rush to monetize technology. It also aimed to highlight people's increasing reliance on tech (for better or worse), and the intrusion of media into our homes via TV/internet/AR etc. It is, like most sci-fi, a critique of the present rather than the future.
Many other tech concept videos you can find on the web are corporate-sponsored, ultimately unrealistic depictions which often fail to even attempt to explore the social/political/economic consequences of the technology they propose. They contain models walking around spotless office buildings or relaxing in their mountain villas, sharing holiday pictures and nondescript graphs and beaming at each other. The companies who make these videos are the ones who will sell us the technology: it is not cliche to be critical of emerging technology, it is essential.

I'm completely with you on both the privacy and the social responsibility things. Thanks for the criticism, and the other kind comments!
Keiichi Matsuda
2010-02-02 01:41:17


By the time all this comes to a peak and becomes a form of reality, surely we'll be used to this sort of invasion?

So it won't seem like a dystopia. With this tech would come other 'balancing' positives due to the advancing nature of everything, cures for world diseases and everyone knowing how to make a decent cup of tea being the main ones.

I bet no one will be able to read a book in these times with such instantaneous access. A nice book case will be replaced with a mainframe??

I liked this though, its interesting, whatever it's similarities with the future.
Adam Smith
2010-02-02 02:32:28


Great visionary work! Although the balance has been tipped too far in technological terms, some elements would work really well like the recipe finder.
Carlos Garde-Martin
2010-02-02 12:54:13


Nice work. Funny and good disturbing at the same time.
oyunyolu
2010-02-02 13:44:32


Now this is wicked. Love the work Keiichi :).
Graphic Design Manchester
2010-02-03 09:24:33


I really like it
However call me ridiculous, I have to say, I think the future definitely =bad. We're all screwed for one reason or another.
Aly
2010-02-04 01:16:16


Really great video! I've got many emotions while was watching it! Because now it is just an interesting visualization, but...who knows...maybe we will have such kitchens in our houses in sometime :)
Essay
2010-06-22 12:22:51


Beautiful work and very creative.
@carlos ı agree that some elements would work really well like the recipe finder.
Dora oyunları
2010-06-25 12:29:27


While i really appreciate the technical and narrative aspects of this work... and laughed out loud at the Kettle ... it's got me thinking about the possible agencies that would steer AR into the kind of persistent instructional-chatter that's going on Keiichi's video.

Today we have the opportunity to turn audible and visual warning's on and off. We can choose whether or not to read instruction manuals - but if the costs of health insurance, business cover, and legal fees keep going up like they currently are, then a scenario like Keiichi's becomes all the more likely.

Your average person will receive considerable discounts on their life-insurance premiums if they agree to continual safety voice-overs, and receive further discounts on health insurance and medical bills if they switch on their AR medi-monitor (and act according to it's instructions) .

Yeah - this has really got me thinking ... AR 'chatter' won't just be about advertising - it's more likely that the insurance industry will be occupying a large slice of our peripheral digital attention. Thanks for the stimulus!
Cris de Groot
2010-07-10 08:14:07


This video rocks! I love it very much. To tell the truth it gave me ideas for my essays in college.
Tim
2010-08-12 18:55:00


Imaginative thinking! Really nice work, but can you imagine the amount of advertising which this innovation will bring? And wouldn't become very lazy and dull? For example: why should you go out if you can get almost everything without leaving your house? There are two sides of the coin.
admission essays
2010-11-16 20:07:34


Pretty awesome wok, Keiichi.
Arisa
2010-12-16 12:27:35


Funny and good disturbing at the same time.
marsupilami oyunları
2011-02-23 19:58:08


Augmented reality may recontextualise the functions of consumerism and architecture,Technarte is a unique space where art and technology converge, and it serves as a showcase of the most innovative trends, such as bio-art, robotics and digital techniques for the design and creation of urban spaces, among many others. Register today and discover a new dimension of the architecture, in which citizens acquire a special role and enter in real interaction with the city through genetic architecture, augmented hyper reality or interactive architecture.My favorite part of the video, however, has got to be the halting, muzak version of "Girl from Ipanema" that is playing throughout - it is certainly the perfect soundtrack to this provocative vision of a potential future.
essay help
2011-06-02 15:30:27


In the second half of the 20 th century saw the built environment has been joined in the media space and architecture of the new features related to the brand image and consumer.It was the era of development.
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pori
2011-06-27 10:51:36


"Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. [This is] a film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."

Very interesting, almost cyberpunk-like quote!
hydroponics
2011-07-19 09:46:08


Thanks for providing such useful information. I really appreciate your professional approach. I would like to thank you for the efforts you made in writing this post. I am hoping the same best work from you in the future as well.
Horse Racing Tips
2011-07-31 16:39:55


Thanks for providing such useful information. I really appreciate your professional approach. I would like to thank you for the efforts you made in writing this post. I am hoping the same best work from you in the future as well.
Horse Racing Tips
2011-07-31 16:40:16


Thanks for providing such useful information. I really appreciate your professional approach. I would like to thank you for the efforts you made in writing this post. I am hoping the same best work from you in the future as well.
Horse Racing Tips
2011-07-31 16:52:05


This video rocks! I love it very much. To tell the truth it gave me ideas for my essays in college.
klær
2011-10-10 11:37:00


Excellent work. Funny and slightly disturbing at the same time.
friv
2012-04-02 11:39:37


Nice motion graphics to investigate new architectural possibilities. Specially the camera Camera is just like a High-Definition-Überwachungskameras, isn't it?
Simon
2013-02-24 17:03:53


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