12 Comments

Great video, great details, brands and health and safety all over it, no Mc Donalds though? This will unquestionably happen.
Tom
2010-02-01 14:23:27

My gosh, with that level of visual stimulation we'll no longer enjoy movies or television at is traditionally exists. But, if we can get paid by having ads in the house, i'm sure many will do it.

Beautiful work and very creative.
Spenser
2010-02-01 15:54:03

Excellent work. Funny and slightly disturbing at the same time.
mattgc
2010-02-01 16:48:01

This poses some interesting questions about the future of this theory. Competing UIs, brand sponsorship, government censorship, etc...


Linked on: morebeautifulblog.com
Samuel Gualtieri
2010-02-01 16:50:26

i especially liked the human power meter (hunger, thirst, solid waste liquid waste) maybe it could happened coupled with nanites reguarly taking your diagnostics in the bloodstream and feeding it to the cloud
tre3rd
2010-02-01 19:42:43

Technically it's a good video, some really nice and funny details in it. But I really can't stand those depressing and negative visions of future distopia. It seems so cliche: future=bad, visual stimulation=worse, everything annoying today=more of it.

He really missed the opportunity to show more of the great things AR will make possible. Now it's just criticism of advertising and visual stimulation we have nowadays. But taking the current situation and multiplying it by 100 doesn't show us how it's going to be in a few years, it's quite unimaginative. Who would want that. Today we are getting rid of those old habits of the aggressive intrusion-advertising , why should we want them back?

If there is any real threat through advertising and AR, then it is losing your privacy through companies like google and amazon. This threat is much greater. Combining personal information they already have today with personal tracking in cities, favorite stores and places (in real life, not the web), relationships and habits makes you quite transparent.

Still: I'm really looking forward to AR - it's going to be great. About the threats and dangers: how the future will be lies in our hands: as designers/advertisers and - more importantly - as customers and citizens.
Marty McFly
2010-02-01 20:14:43

Thanks for the review CR!

'Marty': It seems that visions of the future are often branded either 'utopian' or 'distopian/disutopian'. I tried to avoid these distinctions as much as possible, instead trying to balance the undoubtedly positive potential of AR with the mundane and commercialised worlds that most of us live in. I don't believe that the future=bad, that's a ridiculous assumption to make. And the level of visual stimulation reflects less on my personal morality, and more on the premise that human beings are becoming increasingly sophisticated at scanning, filtering and understanding huge amounts of information.

Despite this, I agree that the video was intended to be critical of AR and the inevitable rush to monetize technology. It also aimed to highlight people's increasing reliance on tech (for better or worse), and the intrusion of media into our homes via TV/internet/AR etc. It is, like most sci-fi, a critique of the present rather than the future.
Many other tech concept videos you can find on the web are corporate-sponsored, ultimately unrealistic depictions which often fail to even attempt to explore the social/political/economic consequences of the technology they propose. They contain models walking around spotless office buildings or relaxing in their mountain villas, sharing holiday pictures and nondescript graphs and beaming at each other. The companies who make these videos are the ones who will sell us the technology: it is not cliche to be critical of emerging technology, it is essential.

I'm completely with you on both the privacy and the social responsibility things. Thanks for the criticism, and the other kind comments!
Keiichi Matsuda
2010-02-02 01:41:17

By the time all this comes to a peak and becomes a form of reality, surely we'll be used to this sort of invasion?

So it won't seem like a dystopia. With this tech would come other 'balancing' positives due to the advancing nature of everything, cures for world diseases and everyone knowing how to make a decent cup of tea being the main ones.

I bet no one will be able to read a book in these times with such instantaneous access. A nice book case will be replaced with a mainframe??

I liked this though, its interesting, whatever it's similarities with the future.
Adam Smith
2010-02-02 02:32:28

Great visionary work! Although the balance has been tipped too far in technological terms, some elements would work really well like the recipe finder.
Carlos Garde-Martin
2010-02-02 12:54:13

Nice work. Funny and good disturbing at the same time.
oyunyolu
2010-02-02 13:44:32

Now this is wicked. Love the work Keiichi :).
Graphic Design Manchester
2010-02-03 09:24:33

I really like it
However call me ridiculous, I have to say, I think the future definitely =bad. We're all screwed for one reason or another.
Aly
2010-02-04 01:16:16

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