CR Blog
CR Survey: Sidelines
Posted by Creative Review, 11 February 2010, 16:59 Permalink Comments (33)

When he is not designing books for Isaac Mizrahi, Peter Buchanan-Smith devotes his time to his side project, a range of beautifully crafted axes called Best Made. We want to find out what sidelines you have on the go...
New York-based Best Made Co. was founded by designer and author Peter Buchanan-Smith, and outdoorsman and environmental entrepreneur Graeme Cameron. The pair brought out their first range of hand-crafted choppers last year.

But Buchanan-Smith is far from the first creative type to bring out a sideline. Simon Waterfall (of, until recently, Poke) has his Social Suicide clothing range

while his ex-colleague Nic Roope has his Hulger phones

then there is Digit founder Daljit Singh and his soon-to-be-launched range of sausages, Mr Singh's Bangras

not to mention Sir John Hegarty's wine

and various creative types are involved in the high-end cycling wear range Rapha.
But these are just the better-known examples. We want to find out if any of you also have sideline projects, or if you know of others who do. If we find enough interesting ones, they will feature in a future issue of the magazine. So, please let us know in the comments below, with links.
We want to know what you get up to when you're not designing/art directing etc etc (or reading this here blog...)
33 Comments
http://mercyonline.co.uk/who-we-are/what-we-are-up-to/article/wave-if-you-re-really-there-06-baptism
2010-02-11 17:47:28
I really like this clock http://www.techfresh.net/real-time-canvas-clock/
2010-02-11 21:36:32
I very much like that the axe handles taper to look like deer hooves.
I spend so much time in front of a computer screen that I sometimes feel that life is my sideline project.
Kidding, except not entirely.
2010-02-12 04:52:14
When i'm not painting (the real me), I make bespoke canvases for other artists in the UK, but somehow my sideline has become my mainline - must redress the balance (www.harrismoorecanvases.co.uk), but I do love being involved the the creation of other artists work, even if it is providing the materials.
2010-02-12 09:54:15
My agency brews beer. It tastes bad - but we're hoping it'll improve as we do.
Pete
http://doubleart.co.uk
2010-02-12 09:56:06
I also play around with painting, handmade jewellery, lamp design and short stories. They'll all being juggled to the point I'm not sure whats sideline anymore.....
2010-02-12 09:57:21
In my days off from my course at college, I'll spend my time racing an open-wheel race car across the UK.
2010-02-12 10:10:46
My pork pies! Twenty-four made last Christmas for friends and colleagues, and fingers crossed for the Pork Pie Appreciation Society Annual COmpetition this March 27th.
http://www.flickr.com/photos/edwright83/sets/72157614770206089/
I remember selling Hegarty's wine in OddBins before I ever knew who he was. I'd love to share a bottle with him now.
2010-02-12 10:22:32
I make strong horseradish sauce....
http://www.davidjanes.co.uk/horsesfist1.jpg
http://www.davidjanes.co.uk/horsesfist2.jpg
2010-02-12 12:01:50
I used to do this:
http://www.internetmusicprogramme.com
but i didn't have the time for it so i put it on hold.
2010-02-12 12:03:50
@ David James
Swap?
2010-02-12 12:23:47
i screen print one off t shirts in my attic
2010-02-12 12:43:21
Stunning axes.... anyone want some of my salami?
David
2010-02-12 12:44:04
Wearable Art--bags, hats & clothing. All hand-painted, hand-crafted. http://www.jollyjuli.com
2010-02-12 12:45:23
Check out gallerarti.com a bespoke photographic and art service, it is a spin off from our Design Consultants, Advantage and a way of using all of our artistic facets.
2010-02-12 12:47:01
I make cider (2 Crows Cider Press) with a group of friends and we're hoping (as we refine it) to start selling it through pubs. At the moment it's just for personal consumption.
It's great fun doing it, better drinking it, and it's spawned a whole load of creative side projects of it's own, like the felt apple badges I made everyone, the logo design competition, forthcoming clothing and turned apple-wood goblets (I'm hoping to learn how to do this!), not to mention this season's hydraulic apple press and bespoke scratter!
Great article!
2010-02-12 12:53:04
We just finished these prototypes for "Flower Pots":
http://www.weareopenstudio.de/index.php?/project/flower-pots/
Actually we always try to involve some "sideline projects" and cooperations in our daily business ...
2010-02-12 13:13:03
Another designer, Mark Henning, and I are trying to create public transport maps for Cape Town, South Africa (and hopefully the model will be applied around the country) - if you live in a developed European city you might take having a map of where your busses and trains go for granted, but here using public transport can be really frustrating. Not only is it quite a challenge developing a visual system for our local context (with all of its social challenges, 11 official languages and informal taxi's) but also wading through the beurocracy and red tape of local authorities....
We've been working on this in our spare time with no funding for the last 8 months or so.
I know this website pretty much sucks at the moment (www.publictransportmaps.co.za) but I am hoping to be able to update it with more detail on what we have done and progress on the project so that other people who want to make a difference can learn from our experiences (just as soon as I have finished making this lame corporate brochure / logo / website / singing dancing e-card / annoying mailer disguised and something interesting / whatever else is on my to do list *sigh*)
2010-02-12 13:15:34
Along with photography I now run http://www.photoshopforartists.com offering help and advice to the artist community on how best to create digital art with photoshop.
2010-02-12 13:15:37
Somewhat-related to the dayjob ( website design), I makeone-off recycled bookart works such as this by night (& weekends). Oh, and some music too.
2010-02-12 13:32:14
I launched http://www.handmadebymachine.net a couple of weeks ago with a friend to sell designerly goods we've made, sketched, talked and thought about. Only a few things on sale so far, but it's something we hope to grow.
2010-02-12 13:38:27
When not working on creative projects I have a sideline of selling my arse, I let creative directors rutt me for a nominal fee----- in fact i may now do it full time
2010-02-12 13:57:12
My bit on the side... has become more than a fling.
http://www.cyan-sky.com
2010-02-12 13:58:18
Lecturer at the Lincoln School of Art and Design BA Hons Graphic Design degree course.
Eight hours a week for the past four years.
2010-02-12 14:09:17
we make chocolates:
http://www.chocolate-editions.com
2010-02-12 14:54:36
I sell t-shirts & hoodies: http://www.ctrl-clothes.com
2010-02-12 15:24:57
When not putting pixel to paper I like to put chisel to stone.
http://www.onestoneuk.com
2010-02-12 15:41:14
Ryan Vanderbilt and his Table&Tennis side project:
http://tableandtennis.tumblr.com/
2010-02-12 16:42:05
I'm a pimp in my spare time with 4 working girls at the moment.
I kid of course, I'd like to get a car magazine going soon. What a kerfuffle.
2010-02-13 11:34:51
For a sideline I shoot film not digital! and I keep my Mamiya C330 page alive http://bipmistry.wordpress.com/mamiya-c330/
2010-02-13 20:12:41
I play Sunday league football and lead guitar in a blues band.
2010-02-15 11:31:14
I launched the "Inspiration Pad" a few month ago, which is now on sale in several shops in Brussels: http://bit.ly/93VPOh
2010-02-20 11:09:12
We're into apps and charities, so our sidelines are those. Check out http://www.lovebox.org.uk . http://www.digilove.org is coming soon and we have various other fun and useful apps which are soon to be released.
There's nothing like the thrill of a new client project, but hopefully with these sidelines we won't need to rely on them as much and can focus our energies on products!
Michael Murdoch
http://www.thehouselondon.com
2010-02-21 12:08:23
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