CR Blog

BBC Winter Olympics Film

Music Video / Film

Posted by Eliza Williams, 25 January 2010, 12:18    Permalink    Comments (31)

BBC Winter Olympics 2010 film, commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste


To advertise its coverage of the 2010 Winter Olympics in Vancouver, the BBC has commissioned this dramatic animated film from director Marc Craste...


Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and CR's personal favourite winter sport, curling.


While Craste has become known for his recent ads for Lloyds TSB, the black-and-white, graphic imagery here is more reminiscent of his earlier films, including the excellent Jo Jo In The Stars. In his Olympics film, the intricate background shots were based on designs by Jon Klassen, who worked on the movie Coraline.


very nice, reminds me in places of the Hewlett and Albarn Beijing 2008 sequence
2010-01-25 14:15:35

Very cool, though it looks like the main sport is bowling, as that is the big finale!
2010-01-25 17:36:29


Looks more like bavarian curling to me!

But great animation and sound.
2010-01-25 18:26:04

but what is the music, does anyone know?
2010-01-25 21:02:30

What is the music? This promo is brilliant!
2010-01-25 21:16:13

its not bowling, its curling
2010-01-25 23:42:30

looks great. I love the details and the movement of the character.

the sexy sport of curling it is.,32068,63062230001_1956278,00.html
2010-01-26 10:54:57

shame the uk is still being branded with the same monkey hewlett brush style. very tony blair. pity they didnt take a risk on alternate style using the same animation studio, looks good.
music is awful, very bbc
2010-01-26 11:19:57

I like it, the tranistions between the sports are cool, I knew it was curling, but you could be forgiven for thinking it was bowling non? I guess, taking potshots at the wolves with a biathlon rifle would be unethical though :)

Reminds me of the Raveonettes Video in some ways:
Stuart P
2010-01-26 12:10:04

loving the mono - very impactful in these colour dominated times. The snow really amplifies the atmoshere too- a nice grainy feel
2010-01-26 12:52:43

Music is intro to Cry Me A River - Michael Bublé
2010-01-26 12:54:57

Nice, apart from the silly head landing on the body at the end. Doesn't seem to fit in with the rest of the animation.
Oli Christie
2010-01-26 12:57:54

I think the music is Michael Buble's version of "cry me a river"?! - I like it though, better than a montage of sporting highlights.
Kat O
2010-01-26 12:59:48

Pretty good actually, quite like that!
Steve Perry @ fugu
2010-01-26 13:07:31

Very nice animation. Best promo from the BBC I've seen in a while. It immediately reminded me of the branding/imagery for The Stash by Burton Snowboards, with the use of sharp, bold lines, snowy woodland and a yeti — (although this is in colour and perhaps a bit more cartoony)
Tom Lenartowicz
2010-01-26 14:45:39

it really blew my socks off when i first watched it. sin-city ish, and the bear at the end made me a little bit scared.
alicja mccarthy
2010-01-26 17:03:32

dope! love it!
2010-01-27 00:45:08

Another promo hit for the bbc. top notch stuff.
2010-01-27 11:00:36

Nice to see Beast of Burden's talents put to use in the main stream.

Well done chaps, very beautiful.

[comment deleted by moderator]
2010-01-27 13:17:00

A M A Z I N G ! ! !
2010-01-27 13:31:20

i saw this on tv a couple of nights ago when it launched, and instantly loved it! amazing work, very powerful!
2010-01-27 14:11:49

Love it.Unfortunately Vancouver has no snow at the moment. So they are making it.
i love the symbolism of first nation, I have visited BC 4 times in the last three years
and I think they would approve. Love it.
Jim Watters
Jim Watters
2010-01-27 16:26:53

very good, should be more adverts like this, wouldn't make me flick channels then.!
2010-01-27 16:31:12

Isn't the style very similar to Graham Carter and his yetis? I was sure he'd be behind the artwork so was surprised to see it had been made by someone else.
Ellie Brent
2010-01-28 09:31:43

i saw this on tv a couple of nights ago when it launched, and instantly loved it! amazing work, very powerful!
2010-01-28 10:31:05

I love the fact the way they have combined the cultural aspect with the different winter games to form this well done ad, on top of that my fav bit is when the spiritual stone fits right in place to complete the vancouver winter games logo (smart creativity)
Daniel Scott
2010-01-28 13:31:20

what program was used to make this?
2010-01-29 17:49:11

Far too similar to the Beijing promo by Hewlett... same concept, similar digital animation style just less colour! I was convinced it was him. Still good but bit too close for comfort maybe.
Patrick Guilfoyle
2010-02-09 09:53:01

As a wolf advocate, and someone who is trying to educate young people out of the Big Bad Wolf way of thinking, this advert dismays me. It shows that we have not progressed in our understanding of the wolf since we eradicated them in this country.
christine Buckingham
2010-02-11 13:09:11

Doh ! It's a bear stupid - not a wolf! Brilliant . Could have been Film Board of Canada work
David Ryder
2010-02-13 20:20:29

I was racking my brains trying to think of the music and thanks to the guys who told me on was driving me nuts cos I knew I knew it.....if you know wot I Brilliant ad...
susan H
2010-02-27 10:02:51

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