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Posted by Creative Review, 21 January 2010, 11:33 Permalink Comments (10)

Subscribers to CR can use the packaging that the February issue comes in to grow their own tomatoes
Subscriber copies of the February isssue of CR come in a compostable bag. You can bury the bag in the garden and it will decompose harmlessly. But to give readers an added incentive, we have included a packet of tomato seeds (courtesy of image library Stock Food - thank you) in each one.


The idea is, that if you follow the instructions on the reverse of the bag, you can start to grow your tomatoes in your studio or home in the bag provided. Then, come the spring, you can transplant your seedlings, bag and all, to the garden, where the bag will decompose into the soil.

All you need to do is to remove the magazine and cut off the glue strip. Then form the bag into a sack by rolling it down. Fill this with soil/compost and sprinkle in your seeds. Then plant it out when you are ready.


The bag is made from Harmless-Compost, part of a range of compostable packaging products from Cyberpac. Over the past few months, CR has been working with Cyberpac to provide different and, we hope, interesting packaging for the magazine. This has included the envelope that could be made into a Monograph binder, static cling prints from the Photography Annual, an envelope that turned into a Christmas tree and, of course, the dissolvable bag that our November issue came in.
When we did the dissolvable bag, we had a number of comments from people querying various aspects of the process. In the light of those, here are a few points to bear in mind about this one. Please read before posting:
*The bag is for subscriber issues only. You won't find it on the newsstand. As with everything that goes through the post, we need to put the magazine in some form of packaging before sending it out - both to protect it and to give us somewhere to put address and postage information. Sending magazines through the mail without any packaging at all is not an option.
*This, as with the other things we have done with Cyberpac, is just an experiment as we explore our options for sending out the magazine in a more environmentally friendly, and interesting, way than the standard polybag. We are discussing long-term solutions with Cyberpac. We are also aware that the bags that the magazine go out in are just part of the production process of the magazine. There are all manner of other areas to look at (ink, paper, water, transport etc) - as we documented in our April 2007 issue.
* No, you don't have to go through the whole rigmarole of growing tomatoes in your bag. You can just bury it somewhere. We just thought it might be fun.
* Yes, the inks used on the bag are biodegradable.
* From Cyberpac; "To be classed ‘compostable’, a material must meet the stringent EN 13432 standard. The testing process involves mixing the material with organic waste and leaving it for 12 weeks under commercial composting conditions.
After this time the material must show evidence of being biodegraded due to microbial action. This means breaking down into water, carbon dioxide and biomass, rather than just breaking up into pieces, as degradable oil-based plastics do. To meet the standard, less than 10% of the remaining fragments are allowed to be larger than two millimetres.
The composted material is then tested for toxicity, to make sure it’s suitable to grow food crops. Finally, it’s sown with summer barley to check that it will support plant life."
More here
10 Comments
Just had this month's magazine delivered and was really impressed with this idea. A very nifty bit of marketing for what seems to be a pretty useful website.
2010-01-21 14:10:09
Jeeeze, I wish I'd have had this information to hand when I was sending out a gazillion brochures a season at my last gig. You need to forward that article to every theatre, arts organisation, cinema and other direct mail fascist in the world. Mad Skills.
2010-01-21 14:42:43
Awesome idea. How often do we all get these kind of plastic covers in the mail and just chuck them in trash. This Idea has so many other applications that could be rolled out.
2010-01-21 15:10:10
So, are the included seeds genetically modified? That would be the height of irony after getting a "green" plastic wrapper to grow veggies in.
2010-01-22 14:14:16
Great idea, this is the kind of thinking that would/could benefit our society. If every plastic bag was used twice it would mean half the bags are required and using it as a grow bag is a great way to get people into growing their own something that has been all but forgotten in the last two decades.
2010-01-22 16:10:35
As the supplier of the Seed Packets I am very interested to see the reaction and comments here. Buzzy Seeds UK is a member of the International Promo Seeds group which is represented in 10 European countries and headed by one of Europe's largest seed companies, Pieterpikzonen bv which has been in business since 1904. I don't wish to bore anyone with too much detail but in response to contributor 'Jones' above I can categorically state that these seeds are not genetically modified in any way. The seeds were grown under license for Pieterpikzonen bv and maintained as a stock item in a controlled environment in Holland. Before packing, our seeds are regularly subjected to various health and germination tests and the 'Moneymaker' (variety) seeds in these packets showed an excellent germination rate of 90%. Therefore, please do not be concerned... Grow, eat and enjoy throughout the summer!
http://www.buzzyseeds.co.uk http://www.ppz.nl
2010-01-25 14:57:00
You know I might give a prize to the best toms... May be Tony and I should judge them! What say you?
2010-01-25 18:58:58
we love the bag in our studio.
So much we're even trying to grow some - check out our progress at
http://icgonline.blogspot.com/2010/01/we-love-good-life-at-icg.html
doesn't look to much at the moment, but just wait 12 sunny weeks....
2010-01-26 08:38:27
I'd be happy to join Will in judging and offering a prize for the best Tomatoes!
2010-01-27 13:23:11
What an inspired idea this was! I've been having great fun cultivating my own little tomato plants. They're doing so well that they've outgrown their bag and I've had to replant them. I'm not sure what I'll do with them next though as I don't have my own garden... hopefully my parents like tomatoes!
Check out their progress at: http://www.fionaburt.com/tomato.html
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