14 Comments

Lego was my first love.
Chad's Eye View
2010-01-12 16:58:21

On a Lego note, you may be aware of a 100 Days to Make Me A Better Person. It's a project being held in the run up the London Word festival, led by comedian Josie Long and including Isy Sutie and Alex Horne. The idea is that participants do one small thing every day for 100 days.

One participant is making Lego: digyourfins.wordpress.com

And there are plenty of artists, graphic designers, photographers and other original, creative folk involved: http://www.hundreddays.net/
Michael
2010-01-12 17:02:40

Lego again provides instructions without words, understandable in any language.
Julianne Fuchs-Musgrave
2010-01-12 18:23:06

Incredible! Can't wait for my son to come home from school to show him the legoclick site. He has a collection of lego blocks that is over 10 years old - he still has every block from the first set we gave him when he was 3.
Anne
2010-01-12 19:28:24

I really love Lego. The ad is truly great, but when I went to the site it's just to hard to navigate. Seems like design over function to me. Real shame because it could have been great.
Richard Michie
2010-01-12 20:13:45

not a fan of the ad - boy i feel bad writing this as legos is ace
stu
2010-01-12 20:53:26

@Richard - Could not agree more...

Absolutely passionate (obsessive?) about LEGO, but the click site, asides from the enjoyable animated film, was unbearable to navigate and more than a little bewildering.

Who is this aimed at?
Hugh
2010-01-13 02:00:35

There's something amazing about lego that never grows old. My mum has kept all the lego my brother and I had when we were kids up in the loft, ready for when it's needed again!
Loved the video, the motion touch was a nice feature that fitted in nicely with the lego-subject but as Richard has mentioned, the LegoClick site itself isn't easy to navigate at all - there's nothing intuitive about it etc... But it does look amazing!
Luci
2010-01-13 09:00:13

Yea, I love lego but too find the site hard to navigate. It took me a while to find the side scroller and it didn't work very quickly with my mouse.

I like the concept of building blocks and people being able to add their own bit via social networking and its bright and vibrant but like Hugh, I'm not sure who its aimed at.
Alexa
2010-01-13 14:05:30

Just rediscovered Lego when I made several Christmas presents out of Lego. I'm in love again.
Michael
2010-01-13 14:38:13

the best peice of lego animation ive seen is this...

http://www.youtube.com/watch?v=4qsWFFuYZYI

you may not like the music, but video is amazing
femi Idowu-Read
2010-01-13 17:56:48

I tested the site on my lego obsessed 7yr old. He lasted less that 3 minutes. In all honesty, I really like the stuff lego's doing at the mo- we've got the CD player, alarm clock, the torch and the lantern- all design classics that look bloody ace in our house- buuuuuuuut the kids aren't arsed in the slightest. The warmth of the comments here, aimed at the brand only goes to show what an impact Lego had on us s kids. It's just a bit sad that Lego's efforts seem more aimed at maintaining that nostalgic relationship than developing a new generation of nostalgia. Lego used to be a pocket money possibility- my kid's would need to work their little ginger buts off for the Lego Star wars X-wing. Bad form. On a similar note- when will Play Mobile be due it's renaissance?
Gemma Mercy
2010-01-13 23:06:18

Now that was great
Jack aged 4
2010-01-14 17:27:29

Brilliant app, great fun and does actually work really well!
Marc
2010-01-15 15:45:21

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