CR Blog

Adidas Live Quest Paintings

Advertising, Art

Posted by Eliza Williams, 6 July 2010, 16:47    Permalink    Comments (4)

Day 1: The Link. South Africa scores the opening goal of the tournament


The World Cup is drawing to a close this weekend, but if you'd like a lasting commemoration of the tournament, Adidas and 180 Amsterdam may have just the thing...


Day 2: The Power House. Steven Gerrard's goal for England – remember when it all seemed so possible? Sigh

Day 3: Teamgeist 4-0, Germany pulverise Australia


Two emerging African artists, Paul Kasemwana and Espoir Kennedy, have been commissioned by Adidas and 180 to create paintings daily throughout the tournament, celebrating key moments from the games. Each painting is available for purchase via eBay, with all proceeds going to Nelson Mandela's 46664 Foundation. A couple have already sold and some of the auctions run out in a matter of hours, so act fast if you want to pick up your favourite. I've put links to the ones shown here that are still available under the images, plus visit to see more available works.


Day 6: Unite - a celebration of team Bafana Bafana. Bid to buy it on eBay


Day 8: American Dream. The USA scores a last-minute winner to finish top of Group C. Bid to buy it on eBay


As part of the project, there are also 32 portraits of Adidas' star players from each country currently on display in the Adidas media centre in Johnannesburg, and on a mobile scoreboard that is travelling around the city during the tournament.


Day 10: In Concerto. Kaká sets up a Luis Fabriano goal against the Ivory Coast. Bid to buy it on eBay


Day 11: Oleeee!!! David Villa scores twice for Spain against Honduras


The paintings form part of Adidas and 180's wide-ranging ad campaign for this year's World Cup. If you like this aspect of the work, you should also check out the Adidas online Live Graphic Novel, here.


Day 14: The Shock. Slovakia knock out the holders Italy, with a shock 3-2 victory. Bid to buy it on eBay


Day 16: Black Star. Happy days for Ghana, the only remaining African side, as they qualify for the quarter-finals. Sadly, their days in the competition were numbered, however. Bid to buy it on eBay


More info on the Live Quest paintings, including more artworks and films of the paintings being made, is at


Subscribe online and save 29%
Subscribe to Creative Review to receive the magazine and Monograph each month plus access to the online archive and subscriber only content...


Top image = circle jerk

Doug Kerr
2010-07-06 18:05:11

@Doug. Was hoping someone would have made this comment before i even reached the bottom of the page. Glad someone else is as childish as I am.
Wayne Kerr
2010-07-08 13:41:24

@doug and wayne:
michael weinzettl
2010-07-09 14:03:00

Interesting to see that the Day 2 picture of Steve Gerrard doesn't have the Umbro symbol on his shirt. Presumably Adidas requested this to be left off?
2010-07-09 14:38:35

Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed