7 Comments

What an archive! Great site. One suggestion though - would be nice to be able to roll onto the next designer rather than having to go back to the index. It's fine if you want to look at a specific designer but I sometimes its better to get lost in a site.
mark
2010-07-30 12:35:25

Nice and clean design.

However. And this is a big however. Why is 'good' design these days understood to be any layout using a rigid column framework, with a bold sans face such as Helvetica, and crucially, with varying weights of paragraph rules???

In order to achieve what is perceived as 'good' design, must all us designers adhere to these strict 'corporate guidelines of limited creativity??

A few years ago, the done style for 'good' design was using title-case Avant Garde in a similar rigid grid format, but with some 45 degree text rotations or diagonal lines thrown in.

So is the very definition of 'good' design, defined by how well designers can emulate the exact same 'safe' styles that are being churned out the world over at any given time. Forgive me if I am wrong, but that simply isn't pushing the boundaries of creative thought now is it?
goodjolt
2010-07-30 12:38:34

@ goodjolt

Because 'good' design puts content first not the designers aesthetic disposition. Although it is a given that each periods of time has its trends and that is not always a bad thing, perpetual change is not sustainable, it is hard to keep up and keep up with. HOWEVER, regardless of how many people are doing the same thing there will always be a select few who will 'push boundaries', initiate change and developments come to the fore only to enter the exact same cycle... so i guess with good taste and a keen eye for detail it really doesn't matter what style 'good' design abides by as long as it stays true to its cause and works with the content.

??
Alex
2010-07-30 22:56:33

goodjolt - your wrong.

The site design doesn't need to 'push the boundaries of creative thought'- because the work it is showing does that.
MrT
2010-08-02 08:50:09

I agree with Goodjolt, the site isn't a great redesign at all, although it's structure is nicely thought through, it's not using the media of the web to it's advantage. And following on from Goodjolt, almost to reiterate what was said, does good design have to be different weights in line followed by Helvetica?

It's no appealing at all, the work speaks for itself straight away because there isn't any personality to AGI.

I hope this wasn't a costly venture.
graham howe
2010-08-02 10:04:40

When print does web.
Paul
2010-08-02 17:22:13

Nice looking site with some good content. However, I would question the decision to design it using such small typography.
Mark
2010-08-04 15:36:57

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