29 Comments

Awesome. Horrible but awesome.
Ross
2010-07-28 16:20:22

How fab and über avant garde. Not.

Dead animals being used as marketing material. I'm sure someone will come back with the fact that they all died peacefully in their sleep, (and how lovely that they've been ethically sourced) but WTF? Could we not just have a semblance of respect for the body of a previous sentient entity?
Michael Preston
2010-07-28 19:20:00

I understand the concept but for me this is terrible.
Bingo
2010-07-28 23:30:14

Be warned: drink too much of this 55% proof beer and the consequences for the 'animal packaging' could be dire.
William Simpson
2010-07-29 08:59:30

hmm. A bit contrived I think. Surly Brew-dog knew that putting their bottles of beer in a squirrel would get them loads of free advertising. Its pretty disturbing.
Stripeyhorse creative
2010-07-29 10:36:12

Kinda cruel, but so funny and on-brand. Love them!
Ed Wright
2010-07-29 10:51:18

in an alternate universe, a squirrel is now trying to sell an expensive beer with the bottle shoved down the throat of James Watt.
david janes
2010-07-29 10:54:32

Sickos
Graphic Design Manchester
2010-07-29 12:38:16

My first impression to this two picture is ill… awful… sick… but genius!

This packaging has definitely got its shocking effect and it reminds me of those dead animal samples hanging on the wall of a wooden house in a forest. Not my cup of tea… but it is proving a point that this is a MEN’s beer for sure, only if you dare kissing a squirrel mouth-to-mouth not using a glass.
Kevin
2010-07-29 14:00:44

AWESOME! I'm looking forward to the whiskey bottle stuffed cat or the hamster bottle opener!
I'll have one of those!
Paul
2010-07-29 14:06:04

disgusting :{
danielle
2010-07-29 21:39:16

how would you like to be stuffed and used for something so horrible and sick.
danielle
2010-07-29 21:44:16

Consumerism has a lot to answer for and this is as bad as it gets. No responsibility. No morality. Bill Hicks was right. We should al kill ourselves.
Give me a beer stuffed into the head of the guy that made this. Now that I'd buy.
Friedy
2010-07-30 11:40:22

Love it, on trend and hilarious. Well done Brew Dog and amazing PR stunt!
Louisa
2010-07-30 11:44:16

Where can I get my hands on £500, I definitely need a bottle of beer served from the mouth of a dead squirrel (as long as it's a grey one)
Liz
2010-07-30 11:48:28

disgusting. and very wrong. this screams animal cruelty!
digidew
2010-07-30 11:50:21

Hideous, hideous, hideous, they'll be using a Pedigree soon - ah, that's a beer trade name, maybe a terrier then...it's provoking reaction, so is doing its job, but not nice!
Paul Garland
2010-07-30 11:55:15

this could put me off drinking!
they wanted to "innovate", shock! people will remember their name because it is shocking!
well done!
for my personal opinion this is disgusting to use animals! but hey! money they will get plenty with this ad!
olivia k
2010-07-30 13:34:09

not really any different from eating meat or wearing leather shoes. if you are going to kill an animal better it is for function (eccentric freaky function in this case) than sport.
would be tempted to get one if i had loadsa cash. gonna hold out for that taxidermy jackalope i think....:)P
kovacs
2010-07-30 14:36:01

Move over Marilyn Manson! From shock rock to shock-PR tactics? This is most certainly going to be remembered by many as the sickest marketing campaign ever, but is the company's name going to be remembered or just the sick marketing tactics? The PR company should remember that advertising can be so memorable that it draws attention away from the actual product. Personally, I think this is c strong case in point.
Annalisa Prak
2010-07-30 14:46:54

This is not funny. in fact this is sick, very sick. to kill animals for use as innovative packaging!!!! what is next? killing cats and dogs for champagne and whisky packaging?!!!! I say BOYCOTT the product and the company with the sick taste.
Louai Alasfahani
2010-07-30 15:24:59

Great way to get noticed, but perhaps too far?

It's the kind of thing you'd think up if you drank beer with 55% proof... oh wait!

Would make a great photograph of people in fox-hunting gear sat around a small round table in a dark, dingy room drinking from the bottle.
Nicholas Collins
2010-07-30 16:34:07

Hum funny maybe...offensive to some... but associating your drink with a tree rodent can mean only one thing..........................................

Rat piss
Roger Mc
2010-07-30 17:26:54

The janitor from Scrubs probably already drinks his beer this way, considering his army of stuffed squirrels.

Why doesn't this guy just make animal fur coozies for his 55% beer? I'll take a zebra print. Much more fashionable, especially in the Southern US...I'm not sure if y'all use coozies over in the UK though considering the warm beer factor...
Caroline
2010-07-30 17:47:28

They may produce some strong booze, but this is simply Pissweak.
Rob Cordiner
2010-08-01 09:29:07

Awful. Horrible and awful.
ClaireT
2010-08-01 14:00:23

@ Danielle

I do it every weekend? Seriously, its fun!
pete
2010-08-02 16:22:13

Creativity replaced my moronic insensitivity. Maybe D&AD had something to do with it?
Roger Mann
2010-08-05 12:05:58

Have contacted PETA. I hope you sell enough of this shit to afford a major lawsuit
F%^& You Brewdog
2010-08-19 14:36:19

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