23 Comments

Lovely, really nice idea. (Phew, good job someone noticed that errant apostrophe.)
Ted
2010-07-22 12:20:56

@ Ted

Great spot!
 PatrickBurgoyne
2010-07-22 12:23:42

Really nice - i would have assumed it was a comp job from the final piece but good to see the 'behind the scenes'.
katie
2010-07-22 13:57:25

Nice work. Similar to this stuff:

http://batemannotbatman.com/2009/01/31/is-it-just-a-kiwi-thing/
Jimmy
2010-07-22 14:37:14

Nice, I also agree the final thing looks too much like a comp job, even though it wast.
A
A
2010-07-22 16:43:08

Nice handwriting - I wonder if it tickled the model?
bluepigcreative
2010-07-23 11:29:28

love it!
laura wills
2010-07-23 11:32:21

What a shame all the lovely imperfections in the handwritten text are lost in the final over retouched result. It might has well been a comp job.
KT
2010-07-23 11:32:37

Agree with KT. Less retouching, more realism and detail would have had greater impact.
IH
2010-07-23 11:43:16

Lucky Sagmeister wasn't art directing...
Mac
2010-07-23 12:17:03

Brilliant! This is really striking - great idea.
Kirsten
2010-07-23 12:20:46

All that effort then incorrect punctuation - huge shame. Nice idea though and good to see this as non-CGI.
Roger Mann
2010-07-23 13:08:51

Yeah, great idea and beautifully painted but heavy handed retouching spoils the end result. I thought the warmth of the behind the scenes shots was much better.
Chris Hannah
2010-07-23 13:25:20

Sorry peeps, missed the correct actual application of 'its'. It's been a long week.

@Chris Hannah
This is typical of the fashion industry retouch brigade which in years to come will no doubt be seen as typical of a period. The eventual model's skin colour obviously matched a concept that the art director had of African woman whereas the real thing wasn't good enough. Ironic really.
Roger Mann
2010-07-23 14:54:29

@Roger
The missing apostrophe is in 'mother's' I think.
Bob
2010-07-23 16:55:01

@Roger
@Bob

The punctuation is correct in the final piece!! It was incorrect in the paper the artist was copying from--luckily she knew to leave out the apostrophe in "its." Remember it's=a contraction of it is. Its = possessive. As in "the cat licked its fur."

Also please, there is no apostrophe in "mothers"--it's a PLURAL. As in many mothers. Not mother's--mother's what? Mother's apron? Mother's car?

The misuse of apostrophes has gone far enough.
grammar nerd
2010-07-23 18:00:45

Go for it grammar nerd, I'm with you all the way.
Roger Mann
2010-07-23 19:29:44

Mother's bellies! lol I don't know anyway.
Bob
2010-07-24 11:30:52

I’m confused as to why the model is looking away from the camera?
MLA
2010-07-26 10:53:23

Great idea. Really like the finished result, and it's always good to see a bit of the making!
Thanks.
SJL Web Design
2010-07-26 11:26:33

This idea is just like this http://www.youtube.com/watch?v=qs8hjN4DkHY but also nice
parusha
2010-07-27 13:18:31

This has a touch of Brazilian artist Seleron and his staircase in Santa Teresa, Rio
guerilla republic
2010-08-17 14:19:47

This is a great idea. Hand painting the message directly on the belly of an expectant mother is truly a strong way to hit the message home.
Jasmine Farahat
2010-09-24 03:49:33

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