CR Blog
Illustration Annual cover: the making-of film
Posted by Mark Sinclair, 12 July 2010, 10:52 Permalink Comments (14)

Jane Stockdale and Sean Freeman created the cover for our Illustration Annual using a large letter ‘i' and an infinity mirror. Here's a short film of how they produced the cover image pretty much straight from the camera...
"This was a big team project," explains Stockdale who photographed the set-up, co-created with illustrator, Sean Freeman. "It was great to collaborate with mates and combine different skill sets from carpentry to art direction and product design. After we finalised the idea, we spent about a week prepping and researching the best way to create the structure. The build itself took about two days of sawing, gluing, clamping and drilling to create the frame.
"We knew from the start that this shoot was going to be really experimental so we spent a long time researching things we'd like to try and test. For the shoot itself we loaded up on anything and everything we could find that we thought would work – confetti, glitter, plastic swords, glow in the dark paint, fishing wire, LED lights and 1000 glowsticks."
"We spent a day testing with versions of the letter ‘i' made out of card and metal and a day shooting," Stockdale continues. "The final cover image was created at about 5am. I think we all knew it was going to be the cover shot when we sat back and stared at it on screen for about half-an-hour thinking ‘how on earth did we just do that...?'
"The images might appear at first to be CGI but the cover image is pretty much the photo straight from the camera. If you look closely you can see how we did it. Big thanks to Toby Summerskill, Toby Stockdale, Clare Elliott, Matteo Fogale, Hugh Stockdale, Gunter, Liam Ricketts, Cassiano Prado and Ray from Ray's Glass for their kind help and assistance."
And here's the finished front cover of the July issue (Stockdale and Freeman's back cover image shown top of post):

14 Comments
Love seeing the amount of work that went into the cover. It looks great. Parts of the making of could be a nice abstract motion piece in itself.
2010-07-12 12:53:33
Nice. Timothy Saccenti did something similar for Battles a while back.
2010-07-12 19:48:05
Graphic Thought Facility also did this a few years ago for Habitat. http://www.graphicthoughtfacility.com/projects/20/5/
2010-07-12 20:47:39
I always like these how it was done videos, would be really nice to have this as a regular feature on the CR blog,
2010-07-12 21:47:24
A great insight into how an amazing image was created - absolutely love it. Again I've seen similar work a couple of years ago at the Liverpool Biennial - but that was more a performance installation than something to create a photograph.
2010-07-13 13:12:10
Very cool indeed - always nice to see the process.
Reminds me a bit of http://www.rawtype.co.uk/featured/rawtypeposte
2010-07-13 13:32:33
Looks good, although it would have looked even better with the old cover design.
2010-07-13 14:57:30
Nice video. I can't help but think that it would have looked better without the 'i' or perhaps just a better font?
But who I am to judge...
2010-07-13 15:43:53
What's the point in going to all that effort in this day and age when it could be done significantly better and with infinitely more control and options if it was modelled using 3D software - oh that's right because the type of people who create this kind of work have incredibly limited skill-sets and imagination but they all hang out with the right crowd. Boring.
2010-07-13 18:17:00
"i" for info!
2010-07-13 22:14:48
not a very nice 'i' though (ducks!)
2010-07-14 09:48:02
Enjoyed, many thanks.
2010-07-14 09:54:59
@ 'Jim'
What a needessly mean-spirited little comment that was. For the record no-one at CR has 'hung out' with anyone involved in making this cover - we didn't even meet them in person. Perhaps the reason why Jane Stockdale and Sean Freeman get to create 'this kind of work' is that they work extremely hard, are fantastically enthusiastic and are good at what they do.
2010-07-14 12:36:00
Infinitely stunning....but perhaps commissioning an illustrator for the Illustration annual would have been more appropriate??
2010-07-14 14:51:15
| Spin thread a line through the Design Museum Shop (23) |
| Fishing for customers (1) |
| Design Museum Designs of the Year show opens (4) |
| Record sleeves of the month (9) |
| Range Rover v Hadron Collider (8) |
| Farrow designs Format for PSB |
| VW: The Dog Strikes Back |
| Wordplay in Selfridges' windows |
| BBC unveils redesigned Sport site |
| The £25 logo |
| Advertising | (1034) | |
| Art | (387) | |
| Books | (248) | |
| Digital | (407) | |
| Graphic Design | (1120) | |
| Illustration | (623) | |
| Magazine / Newspaper | (196) | |
| Music Video / Film | (706) | |
| Photography | (355) | |
| Type / Typography | (247) |

PatrickBurgoyne