Kyle Bean’s Selfridges Windows

Currently showing in the windows at Selfridges in London is a set of sculptures by Kyle Bean, based on the scientific law of conservation of energy…

Currently showing in the windows at Selfridges in London is a set of sculptures by Kyle Bean, based on the scientific law of conservation of energy…

 

Bean has drawn on the scientific theory – which states that ‘matter cannot be created or destroyed, only transformed’ – to create five works for Selfridges. Each consists of a set of giant hanging scales on which two items are placed. One is an object in its original form, the other a transformed version of it. The scales then prove that the objects are still of equal weight, and thus still essentially the same.

 

In one display, Bean has transformed a cardboard packing box into an office chair, while another shows 1000 aluminum cans mutated into a small cube. For a third window, Bean has drawn on his paper crafting skills to create a stunning sculpture of a castle from the pages of three fairytale books.

 

The other two works see a wedding cake and a Honda Fireblade motorcycle turned into mobiles (in something of a homage to Cornelia Parker, perhaps). A video of the works being installed is shown below.

 

The installations will be on display at Selfridges until September 1. More info on Kyle Bean is on the BlinkArt website, here.

 

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  • I wish more shop windows would be interesting.

  • Tom

    Are they working scales? I fear not from the scene in the video where the motorbike is hanging, and there is nothing hanging on the other side. That makes me sad.

  • I think this is a really interesting and forward thinking window display, especially the scales with motorcycle. This kind of shop display propels visual design into displaying items like in an exhibition space.

  • its a shame that it is not a real scale, really spoils it the whole idea

  • ohno!

    I agree with Tom, the video gives it away and for me spoils the overall idea – shame, but still an amazing idea and bewildering to look at!

  • Caroline

    Clever positioning by Selfridges and fascinating ideas displayed with brilliant simplicity. Nice.

  • This is brilliant and so beautiful, and such a lovely concept behind it. Well done Kyle Bean!

  • I wonder if the commission of these new artist-designed windows is in part a response to Louis Vuitton’s new shop on New Bond Street, which with its gold peek-a-boo mesh, animated shoes and glass globe-encased fantasy animals composed of leather handbags etc. has set a new standard for shop windows. Bean’s disassembled motorcycle bears a superficial resemblance to the assemblage of cogs, wheels and scrap metal in Michael Landy’s ‘Credit Card Destroying Machine’, partially visible through the LV window – but without the functionality and complexity of references seen in Landy’s work. I do like the idea and careful execution of Bean’s work, and am always happy to see integration of scientific ideas into art. But as others have said, it would have been nice to see the works balanced on a hair, perhaps moving gently, alarmingly, with a current of air. And what are these pairs of things equivalents of? Transformations of themselves? On first glance I thought perhaps they represented something like carbon footprint equivalents of themselves – the work might have had more weight (excuse the pun) if they had. Yes, I know that would have destroyed the thermodynamics theme. However, to be really picky, the pairs as displayed can’t be absolute equivalents as energy must have been contributed to make the transformations, and the law of entropy says that energy gets used up within a closed system, and that over time there is greater disorder (as with the motorcycle) not more order (as with the castle). Perhaps this is reading too much into what is, in the end, a shop window display… but the publicising of the presence of the artist inevitably invites a higher level of scrutiny than the work of an anonymous window dresser, however innovative.

    Regardless, it’s fantastic to see more art in shop windows!

  • Lord_Logan

    Not related to these windows specifically but does anyone know what happens to old window displays when they die?

    We have often seen fantastic items, great ideas or just an interesting piece through the glass but where can we go to obtain it after it’s time in the spotlight is over?

    any ideas?

    Logan

  • Johann du Plessis

    Amazing concept!

  • A Honda Fireblade turned into a mobile phone, that is sacrilege. Who would do such a beautiful thing? Seriously, the bike looks fantastic and a lot more thought than meets the eye has gone into that display because that bike weighs quite a bit. Nice contrasting colours as well, black on white although I think that they could have really sharpened this up with a black and white background.