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Thinking inside the box

Digital, Graphic Design

Posted by Patrick Burgoyne, 13 July 2010, 15:37    Permalink    Comments (2)

Annual reports have come a long way from the A4 printed tomes of yore. For Home Retail Group's 2010 review, SAS created a 'video wall' using thousands of cardboard boxes

Large public companies have now mostly switched to online for communicating with investors, doing away with the lavish printed annual reports which sustained many a design group in times gone by.

For Home Retail Group, the company behind Argos and Homebase, SAS decided to create a short film to review the group's performance, which would play out on its website.

The film took three days, 2,128 10cm x 10cm boxes and 10 volunteers to make.

 

A making-of section on the SAS blog explains more here

2 Comments

A fantastic little film and a nice big idea - obviously a labour of love and alot of fun.
kevin blackburn
2010-07-15 00:12:30

seems to be a growing trend to create videos which are significant creative endevours - i.e the harder it is to pull off - the more engaged we are, the longer we stay watching...
Ashley Pollak
2010-07-16 23:29:37

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