The UK Music Video Awards 2010 are open for entries. This the third year of the UK MVAs, which celebrate outstanding achievements in music video in the UK and around the world. As in previous years, the awards will honour videos in a variety of categories, both creative and technical, as well as award a Video of the Year gong. There will also be awards given for Best Director, Best New Director, Best Producer, Best Commissioner and Best International Video, all of which will be voted for by jury members.

Last year, the Video of the Year award was handed to directing collective Shynola for their charming promo for Coldplay's Strawberry Swing (shown above). Could it be your video this year? Get entering at ukmva.com to find out. The deadline for entries is August 3, and this year's awards ceremony will take place in London on October 12.