28 Comments

Some really good work, not keen on the type posters. Very dull.
Jorgé Bauiltelé
2010-06-30 15:40:15

You have got to be kidding me....most of these are pretty good, but that LBi is [comment deleted by moderator]. How the hell did that win the 'Typography' section? It's not even good in an ironically funny way. The write up is also useless- what he did was not innovative, that is simply what the brief asked for...done very badly.



I do think the judging is a bit biased or just done at random- I saw lots of projects as good as these or better that could have won.



On a positive note, the writing for design (or copy writing as most sensible people call it) winner is a deserving one. Very nice project.
Ben
2010-06-30 15:49:00

@ Ben

What are you basing your opinion that "the judging is a bit biased or just random" on? I have judged this twice and on neither occasion has it been either of those things.
 PatrickBurgoyne
2010-06-30 16:03:52

Where is the typography that warranted it winning? It’s like entering a taxi for the miss world competition because categories no longer matter. What’s even funnier is the other winners have much more considered typography.
There must be more back story to this than is being presented here, and it would be great if CR could get access to it and post it.
Arnold
2010-06-30 16:34:51

Dear Ben and Arnold,

I am assuming you are from design background? You know that a lot of these briefs are loose termed in respect of outcome. One simple word is all that has been needed to meet the typography criteria. Yes it is simple, but it is genius. The judges obviously saw the simple element of its communication, which in actual fact meets the brief. Look, don't be bitter, let the guy revel in his success after all, he is the one with the placement, and most importantly, a lovely yellow pencil sat on his desk. The importance of this is, yes be critical, but always be polite and nice to the people you meet on the way up, because you will certainly meet them on the way down. I think that pretty much says it all. I thought my submission was worthy, but everybody thinks that way. This is how it is in industry, people will not always like, or appreciate your work. The company liked what was conveyed, so thats how it is. better luck next year for the envious.

Well done Tim Keay
Tonia
2010-06-30 20:50:23

Well to answer Patrick,



Look we all know what goes on at these things. There was some very strange judging, certain unis....well...seem to have to pick up a gong whatever is submitted. Others have had certain undisclosed relationships with judges I discovered.



I'm not saying that's the case here but it smacks of some stink as the idea is so poor.



Sorry Tim, but this is blue Peter competition standard, and belittles the already moribund yellow pencil...saying that I've seen worse at the student awards.

777
2010-06-30 23:54:00

@777



It's not my place to defend D&AD but your insinuation that "we all know what goes on at these things" is totally unjustified. The judges don't know which college the work is from and nor do any, in my experience, seek to champion one college above any other. In fact, they are far happier to see a winner come from a less celebrated institution than one of the bigger names.



Discuss the work by all means but let's leave out the cheap shots and the conspiracy theories.
 PatrickBurgoyne
2010-07-01 10:18:00

typography? d&ad, never fail to amaze
one
2010-07-01 11:06:25

It's making my head hurt trying to work out where the typography is in the typography winner.

To me it looks rushed, dull and lacking in any charm which would negate the lack of technical skill.

I don't mean this as a personal attack against Mr. Keay by any means, I would just like someone to offer some kind of qualification for the award, as I can't see the merit at the moment.
Ed
2010-07-01 11:46:30

Take off your designer hat and imagine you saw one of those builders tea adverts at a bus stop. It would make you chuckle. Job done.
Sam
2010-07-01 11:50:19

Ikea project is VERY similar to this Pantone feature...



http://www.behance.net/gallery/Pantone-Calendar/529403
Jonas E Svensson
2010-07-01 12:39:00

@Jonas

It may be similar but the Pantone project was loaded up to Behance on June 1 this year and the D&AD student awards deadline was March 19
 PatrickBurgoyne
2010-07-01 12:49:34

@ Sam

I loved the builders tea ones too - the extra ones on the D&AD website are particularly choice.

My favourite one ("Will make your chest hairier than your balls") made me laugh out loud.
Ed
2010-07-01 13:13:52

As one of the judges of the Typography brief I wanted to respond to some of the comments / concerns above.

The images shown above are some sample spreads from the booklet that Tim made which contained both hand-drawn pages and sensitively handled ‘type-setting’. The pages immediately made us smile, and the handling of the type felt right in every instance. Whilst Tim’s responses are hand-drawn, I personally don’t think this means it isn’t ‘Typography’. Tim could have set his responses in 200pt type on a poster, or made them out of wood. But somehow it wouldn’t have felt right. I think the way the ‘typography’ was handled in each of the drawings was totally appropriate for each drawing.

But that’s just my opinion. When you judge D&AD you are asked to score each entry on CRAFT, IDEA, and whether its ON-BRIEF. And I felt that it scored highly in all three areas. I have to say the jury was unanimous on picking this, and the jurors from LBi felt this was an object that they could mailout to existing and potential clients tomorrow as it had the right tone of voice to represent them as a company. But, that’s just 5 people’s opinions. Everyone’s entitled to one and its interesting to read them here.

As for the comments about judging being biased:

Throughout the D&AD judging process no one knows the names of the entrants or the courses they come from - the only thing next to the entries is a reference code. In my category there was obviously one student who had printed their name on the front of the board because it had been blacked out with marker pen by the guys at D&AD so we couldn’t read it.

Zoe
Zoe Bather
2010-07-01 17:11:33

@ Zoe

Thank you very much for your comments. The images we showed were all that was available from D&AD. However, Tim Keay has been in touch and promised images of the actual booklet which we will add to the post once we get them.
 PatrickBurgoyne
2010-07-01 18:53:55

Well said Zoe, I totally agree. He met brief totally. Job done!
Tonia
2010-07-01 20:15:51

cheap shots indeed, that highlight a big problem that exists within the design culture at university / student level (and beyond that come to think of it) – everything is judged on appearance.

remember that you are neither the target audience nor the client for this brief, and whilst everyone is entitled to an opinion, yours should be based on more than appearance. so far no-one has commented on the either client or target audience, so how can you say it's not worthy of winning without a full understanding of both?

often a client needs something unexpected to cut through the noise and I don't think we're in a position to doubt LBi's motives.

i think the ikea response is great, in appearance, but navigating that wheel would drive me nuts after the novelty wears off...
3
2010-07-02 09:59:54

I've been a part-time lecturer at the University of Lincoln on the Graphic Design Degree course now for 4 years. Each year we do well at D&AD but this year we have done extremely well. Great teaching staff (I would say that) but most of all – outstanding students – here are the winners:

Scott Oxley & Stewart Linton:
http://studentawards.dandad.org/2010/categories/1/integrated/01977/scott-oxley-stewart-linton

Ryan Van Kesteren & Stephen Ball & Tom Pollard:
http://studentawards.dandad.org/2010/categories/11/microsite-design/02148/ryan-van-kesteren-stephen-ball-tom-pollard

Ellis Carter & Nikki Simpson:
http://studentawards.dandad.org/2010/categories/17/typography/01619/ellie-carter-nikki-simpson

Jordan Gilroy:
http://studentawards.dandad.org/2010/categories/17/typography/01643/jordan-gilroy

James Froggatt & Mark Walters:
http://studentawards.dandad.org/2010/categories/17/typography/01851/james-froggatt-mark-walters

Tom Pollard:
http://studentawards.dandad.org/2010/categories/9/book-design/02159/tom-pollard

Martin Stewart:
http://studentawards.dandad.org/2010/categories/15/illustration/01924/martin-stewart
John Dowling
2010-07-02 11:23:37

cheap shots indeed, that highlight a big problem that exists within the design culture at university / student level (and beyond that come to think of it) – everything is judged on appearance.

remember that you are neither the target audience nor the client for this brief, and whilst everyone is entitled to an opinion, yours should be based on more than appearance. so far no-one has commented on the either client or target audience, so how can you say it's not worthy of winning without a full understanding of both?

often a client needs something unexpected to cut through the noise and I don't think we're in a position to doubt LBi's motives.

i think the ikea response is great, in appearance, but navigating that wheel would drive me nuts after the novelty wears off...
3
2010-07-02 12:04:49

In the oast I've judged the Student D&AD awards for 5 years and I can also confirm they are judged annomously, so it would be more or less impossible to identify a certain person or University, unless you happen to be familiar with the work.
Antony
2010-07-02 13:55:35

I agree with 3. His/her comments make a valid point of the expectations and delusions of many students thinking they are the big 'I am'. About 6 years ago there were 70,000 graduates for a possible 17,000 jobs loosely in design, these figures are approximations but give you a sense of the lack of opportunities. The trick is to stick with it and reach your goals, some you will, some you won't. That's life. You aren't owed anything from an industry that is saturated with talent and commitment. Work hard, always be polite, and if you can't be happy for the winner use it to spur you on to create some that is held up by your peers as great.
G
2010-07-02 14:35:19

I can back this, I both set a project and judged this year, all student names and universities were blacked out. The judging is very strict, you are not allowed to talk - really, I got told off for making a joke! - for the first round you do not view the work together and the jury is chosen from a mix of people within the projects industry. The project setter is not the forman. And It is really, really hard to get a pencil, none of the choices would have been made lightly. Enjoy the work, praise what you like and ignore what you don't. They are STUDENTS lets not forget that. If Universities get more winners then others - hmmm, lets think.... maybe they are better then some?
lucie
2010-07-02 14:42:22

I LOVE the Builders Tea stuff. Brilliant. Cheers.
Karen Parker
2010-07-02 16:56:30

I love the Doritos commercial. Congratulations to all the winners!
Bingo
2010-07-02 18:11:18

i appreciate that all design is to a large extent subjective. but time and again d&ad seem to choose work which leaves the rest of the audience completely cold. step forward, lbi. for something as defining as a yellow pencil to be awarded just seems unfair
Felix
2010-07-02 20:03:54

Ikea project. Almost identical to the Habitat catalogue idea from four years ago, or, The Guardian Work theme posters and ads.
G Turner
2010-07-04 11:28:35

Cheers for the comments regarding the builders work.
Have a gander at http://www.claire-watson.com
Claire Watson
2010-07-09 15:38:51

thank you for all the Builders tea comments

check out my other bits at
http://www.coroflot.com/mhaselden
melissa haselden
2010-11-05 15:12:51

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