CR Blog
The Magical Classroom
Advertising, Music Video / Film
Posted by Patrick Burgoyne, 28 June 2010, 17:34 Permalink Comments (6)

This rather nice piece of stop frame animation from We Are Plus aims to demonstrate the potential of classroom white boards
The ad will be released in seven languages over the next few months to promote the SMART Board and was made for Sharpe Blackmore Euro RSCG. At the end of the ad, viewers are asked to nominate an inspirational teacher in order to win a Smart Interactive Whiteboard to donate to a school of their choice. More here
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6 Comments
Aww, really lovely.
2010-06-29 09:47:26
'new school 'technology promoted using 'old school ' techniques?
2010-06-29 10:59:36
Really nice stop motion.
The Smart Board - one giant iPad. It is pretty amazing, I can imagine a time when all kids need to bring to school is a tablet. Is that a good thing?
2010-06-29 11:20:43
This is a beautiful bit of work, really nice.
@stephen - I think thats a brilliant point, If a giant I-pad can provide a platform for understanding new things in a more tangible way, aiding learning and memory and ultimately the rate of a child's progression then that's a positive thing. However if this giant I-pad removes our children from the physical world and limits their thinking to on screen experiences then we have a problem. I suppose as with most things though, a certain understanding of balance is required.
2010-06-29 20:32:05
I prefer the U-Touch noards
2010-06-29 22:04:51
Beautiful!
2010-07-01 10:52:43
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