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Dog Days Are Over

Music Video / Film

Posted by Eliza Williams, 12 March 2010, 11:28    Permalink    Comments (13)

Dog Days Are Over by Florence and the Machine; director: Legs; prod co: Rokkit

 

Directing team Legs channels the fashionable shamanic vibe in this video for Florence and the Machine's Dog Days Are Over...

"Florence is the shamanic leader of a surreal orchestra where spiritual elation explodes into smokey psychedelic anarchy," says Legs. "Each musical element of the song is personified by a group of colourful characters that combine 60s girl groups, Hinduism, gospel choirs, drum circles, paganism and pyrotechnics. Florence is a painted primal force of nature that whips a religious experience into a riot."

Golly.

It seems pop stars are all about tribalism these days though - check out MGMT and Friendly Fires for previous examples of the genre.

 

13 Comments

Pop video art direction by numbers.
Alex Pilcher
2010-03-12 12:00:34


Love the song, love her, hate the video.
Andy
2010-03-12 12:36:38


empire of the sun's video is also an example of this genre.

http://www.youtube.com/watch?v=beuJDMmQuQA
juliane
2010-03-12 14:15:26


where are the dogs ?
pete
2010-03-12 14:34:57


I love florence but I think her make up has her looking rather like a panto dame in this video. I 'get' the vision but I don't think this was successful expression.
Emily
2010-03-12 14:37:03


very good song, nice idea, but very bad execution. Looks like a very low budget :(
Sorin
2010-03-12 14:46:44


wow... Who would of though that Dr & the Medics would become style icons. Good Song, Good Singer, really unimaginative video. Honestly if you're going to do something stylised, do it well or just stay home.
Designguy
2010-03-12 16:20:22


What the heck was wrong with the earlier version : http://www.youtube.com/watch?v=1TwqE2X55Wg ?

It's like a new Kate Bush http://www.youtube.com/watch?v=BW3gKKiTvjs
Hon
2010-03-12 20:51:25


I personally like the old one better......
BRight
2010-03-13 03:35:54


I love this song.

The video...I love the colours but I don't think the video does justice to the song. Florence looks quite hiddeous (she is normally a true bohemian beauty) due to make up and jerky body movements. No relevance to the song at all. This is a really bad video, sorry.
Sav
2010-03-14 14:36:18


the video didn't do the song justice
Hali
2010-03-14 18:24:50


i think the previous comments are rubbish. the look is great, the make up and smoke giving it a revolutinary feel. totally inspiring. when have the images have to be literal. get a life. feel the emotion in the song and video. I would feel proud to be involve in this project and will use it to influence my creativity in my photography.

stop belly gazing and LOOK UP!
richard cannon
2010-03-17 18:36:42


i think that the only interesting thing about the new video is the avatar/kabuki/kate bush makeup. The makeup is very editorial and looks like something out of a magazine. the rest of the video looks cheap as chips.
emma
2010-04-18 11:58:34


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