8 Comments

Strong advertising for the past 60 years.
ben
2010-04-01 10:11:50

really nice, but i've literally just bought one of the old ones :/
David
2010-04-01 13:57:43

Not visually immediate enough, too much brainwork required to interpret. Also makes the car look bad. But then, it looks bad in real life anyway.
Tony Middlehurst
2010-04-01 14:29:23

Very nice work. congratulations.
cesar
2010-04-02 13:50:37

Yeah, you mk 1 golf, makes we wanna be a hairdresser.
Graphic Design Manchester
2010-04-02 13:57:29

Disagree Tony. By contrast, depicting the product as verbatim would require too little brain work. The resultant advertising would be 'brain dead'. Would not stand out from the competition.

I think it is pretty refreshing to see creativity bold enough to step into the unknown, and turn a client's product inside out. That in itself is eye-catching, if not thought-provoking enough.

And in any case, continues to keep VW's long tradition of intelligent yet simple advertising – reflecting VW as a company that pays extra attention to even the most subtle details, as well as concreting their perceived position as trend setters as opposed to followers that fade into the already over saturated world of automotive advertising.
Jolt
2010-04-03 11:25:07

Dunno if there's much working out required!

Its just a nice way to visualise the interior in an attention grabbing way. It makes me wonder what my car looks like inside out. Or my house!
Adam Smith
2010-04-04 15:31:36

SMART! really smart
Prashant
2011-02-23 07:39:46

Tell us what you think

Your comment: What happens with my feedback?

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Name: (required)

Title:

e-Mail: (required)

URL