3 Comments

Both of the above animation vids are fantastic. The animation / illustrations are really nice and they have been put together with a really nice concept too. Great stuff.
Logo Design Monster
2010-03-23 13:14:13

While I like the illustrations in the second video, its composition is pretty bad. The text is a bit twee and a little cheesy, and that zoom past Bruce Springsteen and the White Stripes seems... I don't know... unfinished.
Nathan David Smith
2010-03-23 19:47:54

MUSIC MATTERS

http://www.toolroomrecords.co.uk/shop/vinyl/faithless-music-matters-feat-cass-fox/?format=cd

ANYONE YOU BUYS A VINYL COPY AND MENTIONS CREATIVE REVIEW WILL RECIEVE A FREE GOLDIE POSTER

Pulling out all the stops for this mammoth occasion, Toolroom have signed the single ‘Music Matters’ by the legendary Faithless which features the vocal talents of Cass Fox. The label has called in heavyweight remixers, Axwell, Pete Heller, Rollo & Sister Bliss, as well as Toolroom Head Honcho Mark Knight to form a great single package. The icing on the cake comes in the form of Goldie, who has created the artwork for ‘Music Matter’s.

Toolroom say, “We’re extremely proud to have Faithless on board for our 100th release, we feel after 6 years & 100 releases signing a band of their magnitude really shows how far we have come as a label and brand. For us, ‘Music Matters’ perfectly encapsulates the ethos & idea behind starting Toolroom. Goldie was a great choice for the artwork, a well respected name who has always pushed the creative boundaries, a perfect collaboration all round.”

Toolroom originally started out as an outlet for Mark’s music, but quickly evolved into a home for established and up & coming artists. In a time of decreasing sales they saw a niche in the market for a forward thinking and approachable independent label that operates within a structured business model. They were one of the first labels to embrace the digital revolution and one of the first to sell mp3s from their own website. Gaining strength & reputation year on year, with hits such as Dubfire’s ‘Roadkill’, D Ramirez & Mark Knight’s ‘Colombian Soul’, Fedde le Grand’s ‘Just Trippin’, the award winning ‘Man With The Red Face’ by Mark Knight & Funkagenda, the chart topping hit ‘At Night’ that later became ‘Bad Girl’ feat Lisa Maffia with Dave Spoon, and most recently ‘Baditude’ by Spoon, Harris & Obernik. It’s their knack of signing great singles that have made Toolroom into one of the leading indie label & lifestyle brands.

Goldie, who has been making waves in the art world with his cutting edge street art, states…

"To be a successful label nowadays it's not only about the music. Not only are Toolroom good at signing productions, they have a great eye and insight for the art which is now regarded as a key factor in a labels release schedule. Look at what Jamie Reid did for the Sex Pistols for example! I, as an artist, can only work with labels that are cutting it and in this day and age, it's good to be tooled up!"
Stuart Knight
2010-03-26 12:34:12