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Philips offers clues to Carousel follow-up

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Posted by Eliza Williams, 1 March 2010, 14:40    Permalink    Comments (5)

 

Philips is building the hype around its new advertising campaign, Parallel Lines, by releasing a teaser online...

 

Following the hugely successful Carousel interactive film, the new campaign features five short films created by five different RSA directors: Greg Fay, Johnny Hardstaff, Hi-Sim, Carl Erik Rinsch, and Jake Scott. While the five films will be diverse - the trailer above indicates how varied the film styles alone will be - they are apparently thematically linked, although Philips and the ad agency behind the campaign, DDB London, is currently keeping this theme under wraps. As in Carousel though, the campaign clearly aims to emphasise the cinematic quality of Philips' TV sets.

 

The films will be released online on April 8, but fans of the Parallel Lines Facebook group will be able to view them a day in advance.

5 Comments

This looks very interesting, if you can look beyond the dreadful framing device Philips have packaged this with. Also, a teaser that gives so little away is asking a lot. Nonetheless, I am teased. I want to see these films, and I want to know what links these films together. I am a complete sucker for this kind of thing. Maybe I will buy a glowing television as a result? Maybe not.
Monique
2010-03-01 19:49:23

looks amazing . . loved Carousel though
Amey
2010-03-01 22:29:29

Best teaser campaign I've seen in a while!
Jim Cierra
2010-03-02 10:31:15

I also liked Carousel. Carousel was built on a clever technique and good execution, BUT, it was VERY derivative > Time-slice Dark Knight.
Hopefully this is something richer.
Monique
2010-03-02 14:40:58

The "Alien in Moscow" clip really grabs my attention. Hope it's as good as it looks!
Ian
2010-03-07 21:45:12

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