CR Blog

Radar Detector and more Nice Work

Advertising, Music Video / Film

Posted by Eliza Williams, 5 March 2010, 16:47    Permalink    Comments (2)

 

It's Friday afternoon, so it must be time for another round up of the nice work we've spotted lately at CR Towers. First up is a charming video for Darwin Deez track Radar Detector, from director Ace Norton...

 

 

This heartwarming narrative video for Jamie T's Emily Heart is shot by the musician's regular collaborator Adam Powell.

 

 

James Frost has shot this video for new OK Go track This Too Shall Pass, which has been storming through the internet so you've likely seen it already. Despite its brilliant effects, we have slightly mixed feelings about it at CR, due to the obvious parallels between it in Fischli & Weiss film The Way Things Go. When Honda used a similar technique in its Cog ad, a storm of controversy ensued, but Frost's video has only drawn admiration, that we've seen. Perhaps the rules regarding 'homages' are different for music videos compared to ads?

 

 

An ad for you now - a new spot for Jordan Brand from W+K New York, shot by Adam Berg.

 

 

Finally we end with a cute short film from Pleix. All together now, 'ahhhh'....

2 Comments

Regarding the OK Go promo, I allso had mixed feelings over yet another domino rally / cause and effect style vid (see also: Guinness). But to give it its dues, it is put together with real panache, and the way it is shot is so dynamic and exciting, it's hard not to get swept up in it.
Doug Kerr
2010-03-06 16:17:28


Very nice Rube Goldberg machine! Good collection this week.
Adam Smith
2010-03-08 10:04:27


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