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MTV channel idents

Music Video / Film

Posted by Gavin Lucas, 8 March 2010, 16:30    Permalink    Comments (18)

Last year we reported on MTV International's rebrand. Now each of the six MTV sister channels here in the UK has a new set of idents created specially for it by one of five different design studios...

Right, before we actually show you some of this bumper pack of new MTV idents, let's straighten out a few things... MTV International (ie MTV in every country bar the US) rolled out a new identity and idents created by MTV's world design studio in Milan in collaboration with Universal Everything last year (as we reported back in July, here).

More recently (and potentially confusingly) we reported (here) that MTV (in the US) has tweaked the logo in a separate (and for now localised) rebrand - although that logo tweak WILL impact in MTV International (non US) territories by the end of next year. Now MTV International has added to last year's rebranding exercise by rolling out brand new idents designed specifically for its separate, genre-based channels: MTV Dance, MTV Hits, MTV Rocks, MTV Shows, MTV Base, and MTV Classics. In order to imbue each channel's idents with a suitably er, identifiable style, each channel was assigned its own ident-designing studio. 

“The idea is to promote healthy collaboration between the world’s best motion design talent, whether they are established or straight out of school and wet behind the ears," explains Roberto Bagatti, creative director of MTV's world design studio. "Over time this will allow MTV International to grow and evolve our idents into what could be the best body of international motion design work associated with one brand”.

Here is a selection of idents (which will run here in the UK with an international roll-out to follow) for each of the channels:

MTV Dance idents, created by Paris-based studio View:

MTV DANCE - POOL 12" from ICC on Vimeo.

MTV DANCE - PARKING 12" from ICC on Vimeo.

MTV DANCE - BEACH 12" from ICC on Vimeo.

MTV Hits idents, created by UK-based Universal Everything:

MTV HITS - CHOREOGRAPHY 12" from ICC on Vimeo.

MTV HITS - BOY BAND 12" from ICC on Vimeo.

MTV HITS - RAPPER & DIVA 12" from ICC on Vimeo.

MTV Rocks idents, created by Post Panic in Amsterdam:

MTV ROCKS - FIRE DISH 12" from ICC on Vimeo.

MTV ROCKS - CENTIPEDE 12" from ICC on Vimeo.

MTV ROCKS - DEPLOYMENT 12" from ICC on Vimeo.

MTV Shows idents, created by London-based studio Proud Creative with animation by The Bait:

MTV SHOWS - SHARKS 12" from ICC on Vimeo.

MTV SHOWS - PUMP 12" from ICC on Vimeo.

MTV SHOWS - HOT DOG 12" from ICC on Vimeo.

MTV Base idents, created by Paris-based directing collective UFO:

MTV BASE - UPROCK 12" from ICC on Vimeo.

MTV BASE - KRUMPING 12" from ICC on Vimeo.

MTV Classic idents, also created by UFO:

MTV CLASSIC - AEROBIC 12" from ICC on Vimeo.

MTV CLASSIC - GEEK 12" from ICC on Vimeo.

MTV CLASSIC - HIP HOP 12" from ICC on Vimeo.

18 Comments

WOW They's amazing .. great job!
Tiffany
2010-03-08 17:07:58

I agree, I love the dance idents and the classic ones.
Numbo
2010-03-08 17:23:03

Nice to have a break from meaningless crap by UE. Good stuff.
Ben
2010-03-08 17:23:41

thumbs up!
wobblinbetty
2010-03-08 17:37:36

Some gorgeous Idents here.
Jay-mc
2010-03-08 20:34:17

I think the Dance and Base stuff is pretty generic. Especially the Dance actually. Seen that sorta stuff done a thousand times.
NapoleJon
2010-03-08 20:47:00

DANCE indents are totaly hip
feedbac
2010-03-08 21:59:59

awesome rebrand
Classic is a bit boring but Dance and Rocks rule!
James
2010-03-09 00:10:15

The 'MTV Shows' idents look like the most interesting ones to me, love the transitions. What is going on with those Rocks idents though?
MY MY MY
2010-03-09 07:44:02

At last they're getting rid of those god-awful [deleted by moderator] little characters. Pretty good overall, some better than others. The Proud Creative stuff stands out for me.



How come the new logo's not on there?
Req
2010-03-09 09:07:00

*RING* *RING*

*RING* *RING*

CR — "Hello, Creative Review"

MTV — "Hey, it's MTV"

CR — "DUUUDE! OMG HOW'S IT GOIN?! HAVE YOU GOT MOAR VIDEOZ FOR ME TO POST?!1!1"

MTV — "Dude, ok, so..."

CR — "ZOMG ZOMG ZOMG ZOMG ZOMG ZOMG ZOMG Z.."

MTV — "Ok.. So, we go.."

CR — "OMFGOMFG WHAT"

MTV — "So we got this ..turd"

CR — "SWEEEEEEEEE££ET WE R GUNA GET **HELLSA** HITS N CLICKS FRM DIS OMFG THNX"

MTV —"Great, I'll email over some high res images of the turd and we'll upload a couple idents later this afternoon"

CR — "OMG OSSUM IMMA GETTHSSON TEH BLOGG RITENAOW"

MTV —"Wha.."

CR — "KLTHNXBAiiiIII!!1xXxo_Oxx"
Simon
2010-03-09 14:05:27

Lovely set of idents for each channel.

I'm assuming the new logo is not there because these idents are for the UK. But well done MTV.
Ben Neale
2010-03-09 14:13:44

I think overall it's a nice rebrand, Base looks like something I've seen in the past but there's a nice spread across the channels of different approaches. Well done.
Philip
2010-03-09 16:34:05

I think overall it's a nice rebrand, Base looks like something I've seen in the past but there's a nice spread across the channels of different approaches. Well done.
Philip
2010-03-10 07:40:11

Those ROCK ident F#$*!!W& Roooooccccckkkkkk !!!!

love it !!!
Dan Armstrong
2010-03-10 10:00:47

Drooling at Choreography and transition haven on Shows. About time MTV produced something good.
Scott White
2010-03-10 10:52:50

Drooling at Choreography and transition haven on Shows. About time MTV produced something good.
Scott White
2010-03-10 10:53:42

Waiting to see more but these look pretty crafted. Some more than others but otherall a nice set.
Ponyo
2010-03-12 09:37:11

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Music Video / Film

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