19 Comments

Just a load of pretty techniques.
Mary
2010-05-11 18:04:16

I thought this was quite good but did look a little like a computer game intro as there seemed to be a lot of computer generated visuals involved rather than natural beautiful style camera work but there were some really good bits too.
Logo Design Monster
2010-05-11 20:40:15

this seems a video game concept to me and I think nowadays it's a good call.
Oyun
2010-05-11 22:01:43

stupid, overly self-important like a deep-voiced mock movie trailer, and instantly forgettable with it's vast array of randomly edited 'wtf is going on?' shots.
Andy
2010-05-12 00:36:44

I really like the actual football bits - especially the flying tackle coming in behind Messi amongst the clawing arms - but the bits with Zidane in a car don't seem to add much. The Zidane 'character' seems like an attempt to follow Nike's use of Eric Cantona - now ZZ was a far superior player to Eric but nowhere near as cool!

The boot is a munter too - oh for the glory days of the black Adidas Kaiser boot with 3 simple stripes down the side.
Neil
2010-05-12 11:39:31

Pretty fast but doesn't do it for me.

A kind of mixture of Film, Arcade Game, Comics (Sin City)

And why having Zidane.....confusing overall.
Lorant Tailor
2010-05-13 09:55:38

Isn't this better?

http://www.youtube.com/watch?v=iYYZB5odJKI
Rizwan
2010-05-13 11:26:18

Boring- expensive, overdone, bloated, and forgettable. they managed to drain all the beauty and excitement out of the event.
ninski
2010-05-13 14:21:42

i like the making of. but i side with most of the people above with the other trailer. rediculous.
alex
2010-05-14 14:02:48

Football is theatre, art, war and passion. I think the ad captures that nicely. Loving where the assistant referee has his flag down for Villa it's the little touches like that give it a bit of football cred too. Would love to see it in a cinema actually!
Doubli
2010-05-14 17:26:05

Yeah Rizwan, I reckon it is better. A very different style of ad. But it certainly made me feel more emotion.

-K
Kieran
2010-05-17 09:42:06

Comic books are a real hype nowadays so I think that Adidas made a good decision with this advertising. The boots look good too!
Evy
2010-05-17 13:06:51

The making of is more interesting than the main add; Far more interesting and not (unlike the main advert) a yawn inducing sequence of cool effects.
james
2010-05-17 15:23:23

wtf this spot make no sense to me, were two spots mixed up in the cut? getting weary of green-screen / sin city vibe these days. feels nothing. sadly soccer iconic spots like tarsems good vrs evil seem to be over

http://www.youtube.com/watch?v=lcOtBIQ-Xpw
Paulodesign
2010-05-17 19:50:53

Wait till you see the Nike WC add tmrw...
Marlous
2010-05-21 17:28:00

Hi ,

Does anyone know who performs the song in this ad?
Vic
2010-06-17 08:49:38

Which are is used in the commercial?
Rick
2010-06-17 15:58:15

yes, the song in the commercial. It has a great harmonica intro.
vic
2010-06-20 17:19:03

Intro sounds like Enrico Morricone's instrumental "The Man with the Harmonica" as used as a Knights of Cydonia intro by Muse at live gigs.
Dave
2010-07-06 20:36:17

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