CR Blog
Halo Reach: Birth of a Spartan
Posted by Eliza Williams, 4 May 2010, 12:08 Permalink Comments (4)
The first advertising for the new Xbox 360 Halo game has been released, with this short film/trailer titled Birth of a Spartan.
The film, directed by Noam Murro, is from agencytwofifteen, the new name for TAG in San Francisco, the ad agency behind the hugely successful Halo 3 Believe campaign, which broke the rules of gaming advertising by using no game footage in its ads. For Believe, a huge diorama was created depicting an epic historical battle, which was used for TV and online films.
The press blurb for Birth of a Spartan explains how the film shows the "journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super solider. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on Xbox 360."
As the game won't be available for another six months, we can no doubt expect much more from agencytwofifteen for the game in the run-up to its launch.
4 Comments
Wow, really nice work and very well shot. Interesting how gaming advertising has changed, completely cinematic pieces of work now.
2010-05-04 16:43:30
i think that why the h#ll they can make scenematic awsome halo related advertisment but they cannot put their head out of their a$$es and give us the halo movie!! i mean it doesnt even have to be epic!! looking at the adds, u can make small story films nothing like halo finish the fight epic and then produce a long series of movies for halo universe depicting different stories. if the movies are anything like the adds we have had so far for odst and halo reach then the movies would be fantastic!!......anyone else agrees?
2010-05-04 16:51:47
Saw this the other day, thought it was great! Didn't twig it was a game ad till the end, thought it was a movie trailer, which is a compliment!
2010-05-04 18:07:02
not a patch on the past campaigns, to me this is standard, what I would expect from a major video game launch. The Halo 3 Believe and to an extent, the halo "i love bees" and Iris campaigns, did something different by making the implausible seem very real, with real emotions and memories. This is a teaser that could be applied to almost any block buster si-fi action film, shame.
2010-05-04 22:21:36
Get the RSS Feed
Most recently commented
| Pretty Ugly or plain ugly? (21) |
| The iPad May edition (1) |
| CR June 2012 issue (2) |
| The £25 logo (123) |
| Olympics ticket designs revealed (19) |
Most read
| Olympics ticket designs revealed |
| Freehand: the software that wouldn't die |
| Lance Wyman in Norwich |
| The story of Pentagram |
| FF Chartwell: a graph-making font |
Subjects
| Advertising | (1082) | |
| Art | (420) | |
| Books | (268) | |
| Digital | (437) | |
| Graphic Design | (1223) | |
| Illustration | (675) | |
| Magazine / Newspaper | (215) | |
| Music Video / Film | (741) | |
| Photography | (368) | |
| Type / Typography | (267) |
