Massimo Gammacurta's logo lollipops are brought together in a new book, a sickly sweet collection of corporate iconography rendered in brightly coloured sugar...
Gammacurta first distributed his special lollipops over the internet, as an art experiment, and they were picked up (licked up?) by numerous bloggers.
The New York-based photographer has previously worked with Surface and Esquire magazines, plus brands such as Nike and Lexus, and will be showing his lollipop images at the Visionairs Gallery, Rue des Carmes 14, 75005 Paris, France from May 18 until June 7.
Spreads from the book:
The sugar Apple cover:
mmm these look tastey
They look nice but it would be interesting to taste the brands.
i wanna Mac logopop!
I find it interesting that the artist has purposely included imperfections... the drippiness, the airbubbles... Making a perfectly pristine logopop is more than feasible, and is indeed done by many a promotional supply company. Was he making a statement about the fragility and frivolity of brands and consumerism? Or, more likely, was it just so we all know that "this is *ART* okay?!? Not just a bit of promotional candy floss". Riiiight.
PS: Eleanor - I just checked out your page. I love your stuff!
they actually look delicious
this is so f-ing cool!!!!!!!
what's the deal regarding copyright issues? I'd be interested to know.
Such a creative take on the usually "perfect" and "flawless" logos.
surely once you've seen one, you can imagine the rest. a WHOLE BOOK? suckers. literally.
Bit of both really, certainly think it looks visually more interesting keeping these imperfections.
Will be in Paris on the weekend...will certainly visit the gallery.
Just in time to catch the exhibition.
Cheers for the article
I was at the exhibition last week.
The photographs (roughly 1 meter in real life) were amazing in person.
I don't think the tiny thumbnails do them justice.
yeah wanna eat it !
"i wanna Mac logopop!"
I think that the images are fantastic and I would love to see them on a big scale at the exhibition.
Ive long been a fan of Gammacurtas work, in particular his Anorexia Story images.
cool... but why would you buy a book of them?!
Haha! I like these! Very creative!
|Guardian Eyewitness exhibition at Foyles in London (2)|
|Grayson Perry: Playing to the Gallery (2)|
|New Oyster card holders celebrate the Year of the Bus (4)|
|Can Advertising Do Good? (4)|
|What would a UK flag look like without Scotland? (22)|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|Fresh Faced + Wild Eyed 2014|
|Designing for The Grand Budapest Hotel|
|The House of Vans opens in London's Old Vic Tunnels|