Logopops

Massimo Gammacurta’s logo lollipops are brought together in a new book, a sickly sweet collection of corporate iconography rendered in brightly coloured sugar

Massimo Gammacurta’s logo lollipops are brought together in a new book, a sickly sweet collection of corporate iconography rendered in brightly coloured sugar…

Gammacurta first distributed his special lollipops over the internet, as an art experiment, and they were picked up (licked up?) by numerous bloggers.

The New York-based photographer has previously worked with Surface and Esquire magazines, plus brands such as Nike and Lexus, and will be showing his lollipop images at the Visionairs Gallery, Rue des Carmes 14, 75005 Paris, France from May 18 until June 7.

His book, Lolli-pop, can be ordered directly from BIS publishers’ website, here. More of Gammacurta’s work at gammacurta.com.

Spreads from the book:

The sugar Apple cover:

  • http://sky-n.blogspot.com Sky

    mmm these look tastey

  • http://laila-whatilike.blogspot.com/ Laila

    They look nice but it would be interesting to taste the brands.

  • http://eliasvelazqueznino.wordpress.com EliasNino

    i wanna Mac logopop!

  • http://www.eleanorrudge.com Eleanor

    Nah, rubbish.

  • Margo

    I find it interesting that the artist has purposely included imperfections… the drippiness, the airbubbles… Making a perfectly pristine logopop is more than feasible, and is indeed done by many a promotional supply company. Was he making a statement about the fragility and frivolity of brands and consumerism? Or, more likely, was it just so we all know that “this is *ART* okay?!? Not just a bit of promotional candy floss”. Riiiight.

    PS: Eleanor – I just checked out your page. I love your stuff!

  • http://deleted stu

    they actually look delicious

  • http://benneale.wordpress.com Ben Neale

    Brilliant idea!

  • http://www.officialmixtapetutorials.com supremegfx

    this is so f-ing cool!!!!!!!

  • logo police

    what’s the deal regarding copyright issues? I’d be interested to know.

  • http://inspirationalgeek.wordpress.com/ Gary

    Sweet!

    Such a creative take on the usually “perfect” and “flawless” logos.

  • simon

    surely once you’ve seen one, you can imagine the rest. a WHOLE BOOK? suckers. literally.

  • http://www.spaceandtimedesign.com Dave – Graphic Design Essex

    @ Margo

    Bit of both really, certainly think it looks visually more interesting keeping these imperfections.

  • location ve

    Will be in Paris on the weekend…will certainly visit the gallery.

    Just in time to catch the exhibition.

    Cheers for the article

  • ann

    I was at the exhibition last week.

    The photographs (roughly 1 meter in real life) were amazing in person.

    I don’t think the tiny thumbnails do them justice.

  • iNage Angie

    yeah wanna eat it !

  • Andy

    “i wanna Mac logopop!”

    The iPop.

  • http://www.djuce.co.uk Scott Duncan

    I think that the images are fantastic and I would love to see them on a big scale at the exhibition.

    Ive long been a fan of Gammacurtas work, in particular his Anorexia Story images.

  • Captain Walnut

    cool… but why would you buy a book of them?!

  • http://www.biancaso.com Bianca

    Haha! I like these! Very creative!