CR Blog

Made of Coke

Advertising

Posted by Eliza Williams, 11 May 2010, 14:19    Permalink    Comments (5)

Coca-Cola has recently collaborated with design company Emeco to make the 111 Navy Chair, created from 111 recycled plastic bottles...

 

Wieden + Kennedy London has created this global press campaign for the chair which, in keeping with Coke's ice-cold branding, sees the red chair encased in a block of ice. The agency has created a making-of film to show the chair being turned to ice, shown below (and we're very happy to report that unlike most ad making-ofs there are no cheesy talking heads with creatives here, just lots of ice - well done W+K!):

 

 

The poster reflects the launch of the 111 Emeco Chair at the recent Milan Furniture Fair, where it was displayed on the Emeco stand in a one-tonne block of ice. "It took two-and-a-half weeks to cast the ice cube," say W+K creatives Ben Everitt and Sophie Bodoh, "and once the shoot was finished all that was left was a beautiful chair and a giant puddle."

 

Credits:
Agency: Wieden + Kennedy London
Creatives: Ben Everitt, Sophie Bodoh
Creative directors: Guy Featherstone, Lucy Collier
Designer: Richard Hooker
Photographer: Peer Lindgreen

5 Comments

The one-tonne block of ice is pretty impressive and the image looks fantastic too. Thanks for sharing with us CR.
Logo Design Monster
2010-05-11 20:52:38


boring! expected so much more from this
stu
2010-05-11 23:40:10


frozen chairs are always cool!
Rebecca N. Hassan
2010-05-12 09:40:47


Very good idea and excellent realization. Quite funny and not useful, so indispensable and gorgeous
Vincent Leleux
2010-05-14 13:10:35


The process was more interesting than the final product...
Pat
2010-05-14 13:53:15


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed
NULL