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Made of Coke


Posted by Eliza Williams, 11 May 2010, 15:19    Permalink    Comments (5)

Coca-Cola has recently collaborated with design company Emeco to make the 111 Navy Chair, created from 111 recycled plastic bottles...


Wieden + Kennedy London has created this global press campaign for the chair which, in keeping with Coke's ice-cold branding, sees the red chair encased in a block of ice. The agency has created a making-of film to show the chair being turned to ice, shown below (and we're very happy to report that unlike most ad making-ofs there are no cheesy talking heads with creatives here, just lots of ice - well done W+K!):



The poster reflects the launch of the 111 Emeco Chair at the recent Milan Furniture Fair, where it was displayed on the Emeco stand in a one-tonne block of ice. "It took two-and-a-half weeks to cast the ice cube," say W+K creatives Ben Everitt and Sophie Bodoh, "and once the shoot was finished all that was left was a beautiful chair and a giant puddle."


Agency: Wieden + Kennedy London
Creatives: Ben Everitt, Sophie Bodoh
Creative directors: Guy Featherstone, Lucy Collier
Designer: Richard Hooker
Photographer: Peer Lindgreen


The one-tonne block of ice is pretty impressive and the image looks fantastic too. Thanks for sharing with us CR.
Logo Design Monster
2010-05-11 20:52:38

boring! expected so much more from this
2010-05-11 23:40:10

frozen chairs are always cool!
Rebecca N. Hassan
2010-05-12 09:40:47

Very good idea and excellent realization. Quite funny and not useful, so indispensable and gorgeous
Vincent Leleux
2010-05-14 13:10:35

The process was more interesting than the final product...
2010-05-14 13:53:15

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