Coca-Cola has recently collaborated with design company Emeco to make the 111 Navy Chair, created from 111 recycled plastic bottles...
Wieden + Kennedy London has created this global press campaign for the chair which, in keeping with Coke's ice-cold branding, sees the red chair encased in a block of ice. The agency has created a making-of film to show the chair being turned to ice, shown below (and we're very happy to report that unlike most ad making-ofs there are no cheesy talking heads with creatives here, just lots of ice - well done W+K!):
The poster reflects the launch of the 111 Emeco Chair at the recent Milan Furniture Fair, where it was displayed on the Emeco stand in a one-tonne block of ice. "It took two-and-a-half weeks to cast the ice cube," say W+K creatives Ben Everitt and Sophie Bodoh, "and once the shoot was finished all that was left was a beautiful chair and a giant puddle."
Agency: Wieden + Kennedy London
Creatives: Ben Everitt, Sophie Bodoh
Creative directors: Guy Featherstone, Lucy Collier
Designer: Richard Hooker
Photographer: Peer Lindgreen
The one-tonne block of ice is pretty impressive and the image looks fantastic too. Thanks for sharing with us CR.
boring! expected so much more from this
frozen chairs are always cool!
Very good idea and excellent realization. Quite funny and not useful, so indispensable and gorgeous
The process was more interesting than the final product...
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