StreetMuseum iPhone app

Its StreetMuseum iPhone app cleverly brings The Museum of London’s art and photographic collections to the streets of the capital…

The Museum of London has launched an iPhone app which cleverly brings its extensive art and photographic collections to the streets of the capital…

The free app, called StreetMuseum, has been developed with creative agency Brothers and Sisters and makes use of geo tagging and Google Maps to guide users to various sites in London where, via the iPhone screen, various historical images of the city appear – just like in the image above.

OK, so here’s how it works. You open the app and allow it to work out your current location. A map then opens showing you your position and also showing the locations of the various sites where you can view historic images of London – see screen below:

If you touch one of the tags, a small window opens up to describe the location and also the date and author of the image – as above. Click on the blue arrow on the right of this window and the image appears on screen thus:

tap the screen to read info about the image

tap again to remove the text from the image and feel free to enlarge it on screen just as you would any photo on the iPhone…

The really clever thing about this app is that if you are in the location pictured, you can click on the “3D view” button and the app will recognise your location and overlay the historic image over the current view – augmenting the reality that the built in iPhone camera perceives. We went to Carnaby Street to see if it worked and took this screen grab of the 3D view function in action:

Here are some more examples of the kind of augmented reality views of London the app offers:

More info on the app can be found at

StreetMuseum credits:

Executive creative director: Andy Fowler
Creative director: Steve Shannon
Creatives: Kirsten Rutherford, Lisa Jelliffe
Account manager: Emma Simmons
Developers: Gavin Buttimore, Robin Charlton
New business director: Helen Kimber
Head of digital: Kevin Brown
Digital project manager: Tanya Holland
Digital designer: Mateus Wanderley
Image geotagger: Jack Kerruish

  • Location voiture

    Wow…not only it is clever but also interesting.

    Bringing images of the past onto a 21st century technology.

    Incredible…nice to know that some apps are art and culture related.

  • Graham Pugh

    Fab – my favourite history book is Peter Ackroyd’s London: The Biography and this illustrates what he calls the palimpsest of London – the way history is overwritten with many of the same patterns being repeated again and again in the same locations. Beautifully well done too.

  • Paul Hames

    Fantastic, what a lovely trip back in time married with the now. This could only develop more, even with old movie footage over the new?!

  • Hula

    This reminded me of something similar done on flickr

    Love how you can see the difference between the old and new.

  • Doug Kerr


  • fifi

    Totally brilliant idea.
    One of the best applications I have sen.
    Shame I own a Nokia X6!

  • Nicola

    This is just freakin’ cool! Mashing digitial with the real world, and the old with the new, the mind boggles…

  • readyletsgo

    Not with a mobile, but the concept was originally developed by ART+COM Berlin:

  • Sarah Cox

    Watch out for Time Traveller’s Guide to Bristol which does have movie clips too.
    Website and iPhone app out this Summer.

  • ericlehnartz

    Something similar using Google Street View. A decent amount of London pics to be browsed.

  • Débora Klippel

    I really like, but it’s not fear that I can’t download from another countries accounts.
    Don’t look like we live in a globalized world.
    at least I can see some pics here at CR.

  • Emma

    Wonderful! Any ideas if there are plans to extend to other areas of the country?

  • Constantinos

    It seems it’s not available for other countries… Really a pitty!

  • Rebecca

    Is this available in Australia at all – particularly Melbourne?

  • Hannah

    Wow, that is beautiful. How fantastic that the user can flick between historical images of the city and 3D augmented reality. I hope that other museums around the world make use of their collections in such an innovative and accessible way.

  • bip Mistry

    The apps developers are pulling out the stops with the simplest, and delightful of ideas. Bip

  • Karon

    This is fantastic!

  • Tim

    These are beautifully done. The flickr examples are superb also.
    I created something vaguely similar some years ago using Flash…

  • rich

    This reminds me of the psychogeography projects I did when studying my degree in sound art. We had to walk around the street making sound recordings about the areas we walked through and think about how those areas have been influenced and changed over time, interesting app.

  • james sonntag

    when i saw flickr then and now i started trying to use adobe photoshop to over lay. a friend has done one for me, but i still can’t figure out how to do it myself. still hoping friend will teach me. no iphone. why can’t the apps be use on my mac?
    i love the idea and i am trying to use old family pictures.

  • Mark Sinclair

    Print strikes back: W+K’s Platform contingent has made an “analogue augmented reality tour” of the East End, called Ball of Chalk (rhyming slang for ‘walk’).

    See some images, here:

  • Jolt

    Love it! The images are like looking at both extremes of a parallel universe! 😉

  • Jayenne Montana

    great app, really great app – I would like to see the project extended further with image categories and themes like the blitz on london, paintings of J A McN Whistler’s ‘Nocturns’, 50/60/70’s music scenes, infamous crime scenes such a Jack the Ripper & the Krays etc.

    So much potential, so little….? actually, so little what? why not extend it?

  • Victoria Archer

    Does anyone else think this is eerily ghostly? I feel chilly just looking at these images. Most splendid.

  • Andy REAL wall

    What an excellent use of the Smartphone and it’s abilities! I’ve been doing asimilar thing with postcards for years, and wish you could buy the original images. It’s really inspiring!

    Here’s my postcard set of cards taken at the same place many years later

  • Francisco Lorca

    Great APP

    Have you heard of the Retroscope?

  • Julia

    Happy to see more people using the immersive potential of the smart phone for art.

    A similar app for Paris:

  • Jenine

    This is so brilliant! Makes walking around my favourite city all the more magical!